According to various studies and statistics, TikTok has over 1 billion active users monthly. For reference purposes, other social media platforms, such as Facebook, YouTube,…
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TikTok has taken over the world ever since the app was released, including in Indonesia. Many Indonesian KOLs and content creators became overnight Internet sensations…
TikTok is among the most commonly used social media platforms that Malaysians use. Hence, it is the best friend every brand and marketer should make…
Are you a brand looking to enter the Philippines market? Or perhaps you are just an individual interested in knowing some of their influencers. Well,…
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be “people who have the power…
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
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