In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
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Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
Just a few months ago, the invitation-only social media app, Clubhouse celebrated its one-year anniversary. Despite being only a year old, the app had close…
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
When Instagram first started off in 2010, it was known for being a photo sharing social media platform. Over the years, the platform has evolved…
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
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