Gen Z is widely regarded as the first digitally native generation, having grown up immersed in the world of the internet, social media, and smartphones….
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Mukbang has taken the world by storm, and Singapore is no exception. For those who don’t know, mukbang is a popular genre of live streaming…
In today’s social media-driven world, Instagram is not just a platform for individual influencers—it’s also a space where couples are capturing the attention of millions….
The rise of social media has given way to many inspiring voices from all corners of the world. Muslim influencers, in particular, have carved out…
Malaysia is home to a vibrant social media scene, where influencers are shaping trends and connecting with audiences in profound ways. From fashion and beauty…
Gone are the days of flipping through magazines for fashion inspiration. In today’s digital age, social media has revolutionised the way we discover style, bringing…
Nano influencers are becoming increasingly influential in the realm of KOL marketing, thanks to their authentic engagement and specialised content. Despite having smaller followings, they…
Singapore is home to many talented male influencers who captivate their audiences with engaging content across various social media platforms. From lifestyle and fashion to…
In the ever-evolving marketing and brand promotion landscape, one strategy has consistently stood out for its effectiveness: endorsement through story-telling. Story-telling has become a way…
7 Things You Should Know About TikTok in 2024 TikTok, launched in 2016, has become a sensation with impressive numbers like 3 billion downloads and…
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