What is Lemon8? Lemon8 is a photo and video-sharing app developed by ByteDance, the parent company of TikTok. According to its App Store description, Lemon8…
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Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
In the course of history, marketers have used a range of personalities to strengthen their brand image in marketing campaigns. From cartoon characters to celebrities…
In 2020, the world was hit by the outbreak of the pandemic. From businesses to schools, all of us had to adapt to a new…
Influencer marketing has risen in ranks to become the fastest growing form of marketing. However, there are naysayers who do not believe this form of…
Influencer marketing growth Recommendations from family and friends rank first as the most trusted advertising format. We have compiled a list of influencer marketing statistics, and…
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