From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
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Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
Just a few months ago, the invitation-only social media app, Clubhouse celebrated its one-year anniversary. Despite being only a year old, the app had close…
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
Instagram started as a picture sharing social media platform. However, over the years, it has evolved and incorporated many other features. From videos to Instagram…
When Instagram first started off in 2010, it was known for being a photo sharing social media platform. Over the years, the platform has evolved…
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
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