There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
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From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
Instagram started as a picture sharing social media platform. However, over the years, it has evolved and incorporated many other features. From videos to Instagram…
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
What is one thing that all impactful Instagram campaigns have in common? Well, good visuals. Be it aesthetically pleasing or eye-catching visuals, Instagram campaigns will…
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
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