More important than ever, peer recommendations and word of mouth are favoured by customers when it comes to brand reliability. While mass advertisements are still…
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With the addition of a new Tiktok-like feature called Instagram Reels, Instagram has become more and more of a competitor for Tiktok. There’s one thing they…
If you’ve been scrolling through Instagram or Facebook recently, you might have noticed social media influencers thriving more than usual. This is because there is…
The battle between TikTok and Instagram Reels is fairly new. Since TikTok has proven to be a very successful platform for sharing short-length videos, Instagram launched its…
Nowadays, in order to catch up with the new age of digital marketing, you have to be knowledgeable about how different social media platforms work for your…
If you are a frequent user of TikTok, you are probably more than familiar with the content on the platform. Dance videos, comedic videos, and…
Many people say that Twitter is the wrong platform to become a social influencer in Singapore. Indeed, compared to the other leading social media networks…
Influencer marketing is a constantly developing and dynamic sector. New terms are used in the world of influencer marketing, and uncertainty over what they all…
Influencer marketing strategies have exploded in the digital marketing industry in recent years. Once regarded as a passing trend, the use of KOLs and influencers…
Hashtag utilisation is one of the critical factors that make up for a successful marketing campaign. We often see them on social media platforms such as Instagram,…
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