Influencer marketing has become a cornerstone of many successful advertising campaigns in today’s advanced digital landscape, where brick-and-mortar stores have migrated to online platforms for…
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With the advent of the digital age, more and more customers are turning to online platforms, such as social media, to obtain information about the…
It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
If you have just embarked on a new business venture, chances are, you probably have limited funds and resources to market your brand. As a…
Ever since the pandemic hit our shores and our nation was forced into lockdown, consumers have turned to a host of digital platforms to meet…
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
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