The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
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Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
When you think of influencer marketing, you might of influencer marketing for everyday consumer products like fashion and food. After all, influencer marketing seems to…
In the past, purchasing a tech gadget might involve a trip down to the physical store, enquiring about the specs from the store’s salesman. Today,…
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