Eco-friendly living has become increasingly important as people recognize the urgent need to address environmental issues such as climate change and pollution. Adopting sustainable practices in daily life helps reduce our carbon footprint, conserve natural resources, and promote a healthier planet for future generations. This shift towards sustainability encompasses various aspects of life, including reducing waste and conserving energy. It also involves using eco-friendly products and supporting sustainable businesses.
Influencers play a significant role in promoting eco-friendly living by using their large platforms to raise awareness about sustainability. Moreover, they help inspire and motivate their followers to adopt more sustainable practices in their daily lives.
They share practical tips, product recommendations, and personal experiences to inspire their audiences to adopt greener habits. Through collaborations with eco-conscious brands, influencers can highlight sustainable alternatives and make eco-friendly living more accessible and appealing. These influencers’ ability to engage and connect with diverse audiences makes them powerful advocates for environmental change. Hence their influence helps drive the movement towards a more sustainable future.
1. Nadine Chandrawinata
Nadine Chandrawinata is an Indonesian actress, model, and environmental activist known for her efforts in promoting sustainability and environmental awareness. As a sustainability influencer, Nadine uses her platform to advocate for ocean conservation, plastic reduction, and eco-friendly living. She often shares tips on sustainable practices and also highlights the importance of preserving natural resources. Her influence extends beyond social media, as she actively participates in environmental projects and events, making a significant impact in the field of sustainability.
2. Hamish Daud
Hamish Daud is an Indonesian-Australian environmental activist, popular for his dedication to ocean conservation and sustainable living. Notably, his passion for nature was inspired by his father, who moved to Sumba, East Nusa Tenggara, for environmental conservation.Hamish co-founded “Octopus Indonesia,” a company that develops and sells eco-friendly products to reduce single-use plastics and promote sustainable living. Through Octopus, he aims to raise environmental awareness, encourage recycling, and protect Indonesia’s natural beauty. Specifically, he focuses on initiatives that promote sustainable practices and conservation efforts.
3. Raye Padit
Raye Padit is an eco influencer based in Singapore. As the founder of The Fashion Pulpit and Connected Threads Asia, Raye is dedicated to raising awareness about the environmental and social impacts of fast fashion. He promotes sustainable fashion through clothes swapping events and also designs fashion pieces using waste fabrics. Raye has spoken at notable events like TEDx, PechaKucha, and Green Is The New Black. He encourages eco-conscious individuals to take action and make a difference, emphasizing that everyone has the power to shape a sustainable future.
4. Olivia Choong
Olivia Choong is an environmental activist from Singapore and the founder of Green Drinks Singapore and The Tender Gardener. Through Green Drinks Singapore, she raises awareness of environmental issues by organizing talks and panel discussions. The platform also allows like-minded individuals to connect and share ideas.
Olivia also writes for The Tender Gardener, focusing on urban farming and helping people connect with nature. She lives a low-impact lifestyle, minimizing waste through composting and feeding table scraps to her chickens. Olivia advises eco-loving kids in Singapore to stay committed to green practices, continue learning, and start green clubs to spread environmental awareness and create a positive impact.
5. Melissa Tan
Melissa Ann Tan, a Malaysian Chinese model and former Miss Malaysia Universe 2006, is an environmental activist and climate action advocate. Beyond her early achievements in beauty pageants and modeling, including her participation in Asia’s Next Top Model, Melissa has made a significant impact as a sustainability advocate. She is also an influential environmental speaker.
Melissa serves as an EarthDay.org Ambassador. She is the country coordinator for Fashion Revolution in Malaysia as well, a global movement promoting ethical fashion practices. Through her various roles as a TV host, producer, and actor, Melissa continues to raise awareness about climate protection. Additionally, she emphasizes the urgent need to address the impacts of fast fashion on the environment.
6. Helly Tong
Helly Tong, a Vietnamese model and businesswoman, is an eco-friendly influencer popular for promoting sustainable living. Co-founder of Lai Day Refill Station, Helly encourages environmentally conscious practices by offering eco-friendly products and refilling stations that reduce single-use waste. She advocates for a minimalist lifestyle, focusing on natural materials and cutting down on unnecessary consumption. Despite working in the fashion industry, Helly prioritizes environmental values and rejects opportunities with brands that don’t align with her sustainability goals. Her commitment to reducing waste and promoting recycling makes her a leading figure in Vietnam’s green movement.
7. Seri Mizani
Seri Mizani is a Malaysian sustainable influencer dedicated to promoting eco-friendly living while showcasing her personal style. At 22, she draws inspiration from her maximalist mother and Vanessa Hudgens’ 2011 style. As the “Nurturer of Nature” on Instagram, Seri shares her commitment to sustainable fashion through her #ecoseries story. She educates and inspires her followers about mindful shopping, upcycling, and reducing unnecessary spending. Furthermore, Seri emphasizes the importance of upcycling and DIY projects, often transforming her clothes into new, versatile pieces and avoiding unsustainable fashion brands.
8. Antoinette Taus
Antoinette Taus is a Filipino-American actress and environmental activist dedicated to sustainable development and humanitarian work. In 2016, she founded CORA (Communities Organized for Resource Allocation), a non-profit organization that promotes sustainable development through volunteerism.
Taus also serves as the CEO and founder of The Sustainable Planet. This social enterprise focuses on improving the lives of indigenous peoples and those in poverty in the Philippines.
Beyond her acting career, she is also actively involved in various humanitarian efforts and advocates for climate change and mental health awareness. On September 26, 2019, she was recognized as the National Goodwill Ambassador for the Philippines by the UN Environment Programme. This honor highlighted her commitment to promoting sustainability and environmental protection.
9. Siska Nirmala
Siska Nirmala is a dedicated environmental activist from Indonesia, known for her impactful zero-waste initiatives. As the founder of Toko Nol Sampah, a zero-waste store in Bandung, she offers eco-friendly alternatives and supports the circular economy. The store sells bulk goods and also encourages customers to use their own containers.
Siska’s commitment to reducing waste extends beyond her store. She has also pioneered the Zero Waste Adventure, an initiative that demonstrates how to explore nature without generating waste. Through her work, including educational programs and events like the Zero Waste Adventure Camp, Siska advocates for mindful consumption and sustainable living. She aims to inspire others to embrace a zero-waste lifestyle.
Book a consultation with us to boost your brand’s sustainability efforts or work with eco-friendly influencers. We can help you connect with the right influencers to enhance your brand’s green initiatives and make a meaningful impact!
