The Philippines has long been a powerhouse for social media talent. With their authenticity, charm, and creativity, they’ve proven just how far Filipino voices can reach in the digital space.
Now, as we’re in the second half of 2025, a new generation of Filipino influencers is stepping into the spotlight. These rising content creators are redefining what it means to stand out online by blending passion, originality, and purpose to build loyal communities and shape conversations.
From dance trends and beauty tips to lifestyle storytelling and advocacy, these social media influencers in the Philippines are driving real impact. For brands, their influence represents powerful opportunities for authentic KOL marketing campaigns that truly resonate with audiences.
Here are 10 fast-rising names you’ll want to keep on your radar.
1. Ayn Bernos (@aynbernos) – 179K followers
Ayn Bernos is a Filipino content creator, entrepreneur, and beauty queen who has captured the hearts of millions online. With 1.3M followers on TikTok and 179K followers on Instagram, she has built a powerful presence in the social media influencers in the Philippines scene. Known for her engaging videos on self-love, body positivity, beauty, and fashion, Ayn’s authentic and empowering storytelling deeply resonates with her audience.
She rose to prominence through her impactful participation in Miss Universe Philippines 2021, where she championed inclusivity and representation. Beyond pageantry, Ayn co-founded Morena the Label—a brand that celebrates Filipina beauty and empowers women of all skin tones.
As one of the most influential Filipino influencers, Ayn continues to shape conversations online, making her a standout figure in the world of influencer marketing and digital advocacy.
2. Abi Marquez (@abigailfmarquez) – 1.4M followers
Abi Marquez is a Filipino social media personality, vlogger, celebrity chef, and beloved content creator. Dubbed the “Lumpia Queen”, she’s widely recognised for her viral cooking content on TikTok and YouTube, where she shares approachable, easy-to-follow recipes that have captured the hearts of millions.
With 4.5M TikTok followers, 1.4M Instagram followers, and over 125M TikTok likes, Abi stands out as one of the most influential social media influencers in the Philippines food scene. A graduate of the University of the Philippines with a degree in restaurant management and hospitality, she first rose to fame during the pandemic, using her platform to spotlight Filipino cuisine and comforting cultural dishes.
Her authentic, educational, and mouthwatering videos have earned her numerous accolades, including Foodie Creator of the Year at the 2023 TikTok Awards, a 2024 Webby Award nomination, and recognition as a James Beard Award nominee. She was also named to Forbes 30 Under 30, cementing her influence as a top Filipino influencer and culinary storyteller.
3. Juri Imao (@jujumaoeats) – 2.1M followers
Juju Imao, better known as Jujumao on TikTok (3.7M followers) and JujuMaoEats on Instagram (2.1M followers), is a rising Instagram cooking influencer who’s turned his passion for food into a global sensation. Once a real estate agent, Juju gained fame for his fast-paced, visually stunning cooking videos that spotlight Filipino and Japanese cuisine.
Despite having no formal culinary training, he’s known for blending traditional Filipino recipes with international influences, often using ASMR elements to create an immersive experience. Inspired by international creators like Bayashi and Owen Han, Juju built a massive following in under two years.
With his creative approach and authentic storytelling, Juju has become one of the most exciting content creators and social media influencers in the Philippines.
4. Rose Marie Molina (@rosemarie_molina) – 137K followers
Rose Marie Molina is a Filipino influencer and young mother who has built a strong online presence through honest, heartfelt storytelling. She first captured the attention of viewers on TikTok by sharing her daily life as a teen mom and student, offering an unfiltered glimpse into her journey. Her raw and authentic content quickly resonated with audiences, sparking rapid growth in her community.
Today, Rose has amassed 1.9M TikTok followers and continues to connect with her audience through lifestyle, motherhood, and beauty content. Her posts often feature practical tips, tutorials, and personal stories that reflect the realities of young motherhood in a way that feels both relatable and empowering.
Her genuine voice and strong engagement have also made her a sought-after partner for brands, solidifying her place among top content creators and social media influencers in the Philippines.
5. Yanyan De Jesus (@yanyandejesus) – 481K followers
Yanyan De Jesus is a talented Filipino dancer, choreographer, and one of the most influential social media influencers in the Philippines. With 23M followers on TikTok and 481K followers on Instagram, he rose to fame through his electrifying dance performances and creative choreography that captivate audiences worldwide.
Known for his high-energy routines set to trending tracks, Yanyan has built a vibrant online community that celebrates movement, music, and self-expression. His dynamic presence and signature style have turned him into a standout figure in the global online dance scene.
6. Ry Velasco (@ryvlsco) – 404K followers
Ry Velasco is a popular Filipino influencer, content creator, and YouTuber celebrated for her effortlessly chic style and authentic storytelling. With 404K followers on Instagram, she has built a loyal community that connects with her lifestyle, fashion, and beauty content.
From makeup tutorials and fashion hauls to travel diaries and personal vlogs, Ry’s approachable personality and stylish aesthetic have made her stand out in the world of social media influencers in the Philippines. Her ability to blend aspirational style with genuine relatability has also attracted numerous brand collaborations, cementing her status as a trusted voice in the fashion and beauty space.
7. Bella Racelis (@racelisbella) – 811K followers
Bella Racelis is a 22-year-old Filipino influencer and digital creator with a vibrant presence across multiple platforms.
Bella’s YouTube channel offers a warm, relatable glimpse into her world—from college life updates and beauty tips to haul videos, travel vlogs, and everyday moments with friends. Her approachable personality, polished aesthetic, and authentic storytelling have made her one of the standout social media influencers in the Philippines.
8. Rain Matienzo (@rainmatienzo) – 26.3K followers
Rain Matienzo is a rising Filipino influencer making her mark across multiple platforms. With 26.3K followers on Instagram and over 378K followers on TikTok, she’s built a growing community through her vibrant mix of beauty, health, comedy, and lifestyle content.
Known for her love of fitness, Rain often documents her runs and active lifestyle, inspiring her followers to stay motivated and embrace movement. Her adventurous personality also shines through her travel posts, where she explores new places and tries out exciting activities.
9. Denisse Sy (@denissesyy) – 47.4K followers
Denisse Sy is a Filipino influencer who’s quickly becoming a favourite on everyone’s feed. She’s known for her effortlessly stylish mix of travel, beauty, and fashion content that feels both aspirational and approachable.
Her GRWM (Get Ready With Me) videos, beauty hacks, and travel diaries don’t just showcase her flair for style—they make her audience feel like they’re right there with her. Whether she’s sharing quick makeup tips or documenting her latest adventures, Denisse’s fun, bubbly personality shines through every post.
10. Charmie Jane (@charmiejanee) – 313K followers
Charmie Jane is a vibrant Filipino influencer based in Cheshire, UK, who’s making waves on social media with her fresh and relatable content. She’s best known for her beauty tips, GRWM (Get Ready With Me) videos, and chic lifestyle posts.
Charmie loves sharing makeup looks, outfit inspirations, and everyday moments that give her followers a warm glimpse into her life abroad. Her signature personal touch? She often features her brother in her content, making her posts feel even more authentic and endearing.
Conclusion
From food and fashion to beauty, lifestyle, and entertainment, Filipino influencers are making their mark on the global stage. Their authentic voices, creative storytelling, and deep connections with their communities make them powerful drivers of online culture and engagement. Whether they’re sharing everyday moments or inspiring millions with their passions, these talented content creators are shaping trends and amplifying the Filipino digital presence worldwide.
For brands eager to connect with audiences through trusted voices, leveraging KOL marketing is a powerful way to build meaningful partnerships and expand your reach. Collaborate with these rising and established stars to bring your campaigns to life—get in touch with Kobe today!
