TikTok is no longer just a platform for dance challenges and viral trends. It’s become a hub for educational content, including personal finance tips. In Singapore, a growing number of influencers are using TikTok to break down financial concepts into bite-sized, easy-to-understand clips. Whether you’re new to personal finance, looking to refine your financial strategies, or a brand looking to engage with influencer marketing, these influencers offer valuable insights, often in under a minute.
From investment tips to money-saving hacks, these top 10 TikTok finance influencers in Singapore are leading the charge in promoting financial literacy and creating viral content. Let’s dive into who they are and why you should follow them.
1. Audz (@ijusttrylah) – 27.1K Followers
Audz has gained a significant following by keeping things real. As her username suggests, Audz takes a casual, approachable style to finance topics, encouraging her audience to “just try lah.” She simplifies financial concepts for beginners, making her content accessible to anyone just starting their money management journey. From tips on saving to advice on the latest investment trends, Audz keeps her followers informed without overwhelming them with jargon.
2. Ian Jeevan (@ianjeevan) – 215.3K Followers
Ian Jeevan is a powerhouse in the TikTok finance space. With over 215,000 followers, Ian’s content covers a broad range of financial topics, from investment strategies to personal development. His no-nonsense style and clear explanations make even the most complex financial topics easy to understand. Whether you’re interested in the latest stock trends or learning how to manage debt, Ian’s account is packed with valuable content. His large following is a testament to his expertise as a social media influencer in Singapore and ability to engage with his audience effectively.
3. Jiax (@jiaxthepiggybanker) – 10.7K Followers
Jiax, also known as “The Piggy Banker,” brings humour to personal finance. With 10.7K followers, Jiax’s content is designed to help his audience build smarter financial habits. His TikToks offer advice on budgeting, savings plans, and investment strategies that anyone can adopt. For those who appreciate finance content delivered in a light-hearted, easy-to-digest format, Jiax is the influencer to watch.
4. Karen Foo (@officialkarenfoo) – 147.9K Followers
Karen Foo is one of Singapore’s most well-known finance influencers, boasting a significant following on TikTok and beyond. With nearly 148,000 followers, Karen shares tips on financial planning, stock investments, and even mindset training for successful financial management. Her content often blends motivational advice with actionable tips, appealing to viewers who are not just looking to grow their wealth but also develop a disciplined, goal-oriented approach to their finances. Karen’s practical yet motivational style makes her a key figure in Singapore’s TikTok finance scene.
5. Kelvin Tan (@kelvinlearnsinvesting) – 5.6K Followers
Kelvin Tan is on a mission to make investing accessible to beginners. With 5.6K followers, his TikTok handle, @kelvinlearnsinvesting, reflects his approach—learning as he goes and sharing his insights along the way. His content covers a range of topics from understanding stocks to cryptocurrency and other investment vehicles. Kelvin’s relatable, down-to-earth style resonates with beginners who might find the world of investing intimidating. His content is perfect for anyone looking to take their first steps into investing.
6. Aaron and Sarah (@theweeblings0) – 36.9K Followers
Aaron and Sarah are a dynamic duo known for their engaging and educational content on personal finance. With nearly 37,000 followers, their videos cover everything from budgeting tips to investment strategies. This duo’s ability to break down financial concepts into manageable steps makes them highly relatable to young adults navigating their financial futures. Their light-hearted approach makes learning about finance less daunting.
7. Budget Babe (@sgbudgetbabe) – 550 Followers
While Budget Babe may have a smaller TikTok following at 550 followers, her influence extends far beyond the platform. With 18.8K followers on Instagram, she’s a recognised name in Singapore’s personal finance scene. Budget Babe’s content is focused on practical money-saving tips and personal finance hacks that can help Singaporeans stretch their dollar. If you’re looking for advice on how to budget, save money, or make smarter financial decisions, Budget Babe’s insights are worth following on both TikTok and Instagram.
8. Melvin (@niaolikesiao) – 6.8K Followers
Melvin, also known by his TikTok handle @niaolikesiao, offers a unique blend of humour and finance education. His content is both informative and entertaining, with a strong focus on making financial literacy fun for his audience.
With 6.8K followers, Melvin covers topics such as saving, investing, and smart financial decision-making. His laid-back, humorous style makes him stand out among other influencers, especially for those who enjoy learning in a more relaxed environment.
9. Pearlyn (@itsp.earlyn) – 18.7K Followers
Pearlyn brings a refreshing perspective to personal finance, blending lifestyle content with money management tips. With 18.7K followers, her TikToks touch on everyday financial decisions like budgeting, saving, and affordable living. Pearlyn’s content resonates with young adults who are looking to balance enjoying life while still being financially savvy. Her approachable and friendly personality shines through in her videos, making her content feel like advice from a trusted friend.
10. The Woke Salaryman (@thewokesalaryman) – 514.1K Followers
The Woke Salaryman is arguably one of the most well-known finance influencers in Singapore, with over 514,000 TikTok followers. Their content focuses on promoting financial literacy among Singapore’s working class, offering advice on everything from CPF contributions to saving for retirement.
Known for their simple yet impactful comic-style illustrations, The Woke Salaryman tackles deep financial topics in a way that is relatable and easy to understand. Whether you’re a seasoned professional or just starting in the workforce, their content provides valuable insights for anyone looking to improve their financial well-being.
Conclusion
These finance influencers are transforming the way Singaporeans engage with personal finance. With short, engaging content, they make complex financial topics easy to understand and implement. Whether you’re a beginner or a seasoned investor, these TikTok influencers provide valuable financial wisdom with just a scroll.
If you’re a brand looking to tap into this growing niche of social influencers, now is the time to engage with influencer marketing. Kobe offers an extensive influencer marketing platform that can help you connect with TikTok finance influencers and more. Whether you’re looking to expand your reach or promote your financial services, leveraging KOL marketing strategies can drive meaningful engagement.
Contact Kobe today to explore how we can help elevate your brand through the power of social media influencers in Singapore.
