If you’re a long-time user of TikTok, you may have noticed that it has since evolved beyond its beginnings as a platform for entertaining short-form videos. Today, it hosts content on virtually everything under the sun, including citizen journalism, invaluable insights from professionals across diverse fields, practical tips and tricks for hobbies, real-time news updates, and much more. This evolution has transformed TikTok into not just a source of entertainment, but also a legitimate news outlet and a hub of information, particularly resonating with its Gen Z audience.
This shift marks a significant change in how young people engage with content and consume news. While the idea of relying on social media as a news source raises valid concerns about misinformation and ‘fake news,’ it is also true that many individuals are turning to platforms like TikTok for more trustworthy insights. This growing trend is fuelled by increasing disillusionment with traditional media outlets, which are often criticised for their overt biases and lack of objectivity. So, whether you’re an average Joe who just wants to learn something new or a brand looking to partner with a trustworthy figure for an influencer marketing campaign, these personalities are the ones you should look into.
1. Dianna Cowern (@thephysicsgirl) – 179.2K followers
Dianna Cowern, known as @thephysicsgirl on TikTok, is an influential science communicator who uses her platform to educate viewers on physics and various scientific phenomena. With over 2.9 million followers, she creates engaging content for her massive audience that covers a wide range of topics, from light and sound to mysterious space phenomena. Her videos often feature interactive experiments, fun science tricks, and explanations of everyday physics.
2. Ian Jeevan (@ianjeevan) – 218.2K followers
Ian Jeevan is a Singaporean TikTok influencer who specialises in creating humorous and relatable content that often focuses on family dynamics, particularly the comedic nuances of Asian parenting. His “Asian Dad” series is especially popular, offering lighthearted portrayals of everyday interactions with an Asian father, such as breakfast habits, holiday scenarios, and other relatable family moments. Beyond entertainment, Ian participates in KOL marketing collaborations, like promoting financial literacy with brands such as POSB, showing his ability to mix humour with practical advice.
3. Medicine Explained (@medicineexplained) – 1.7M followers
The TikTok account Medicine Explained offers accessible and educational content on a wide range of medical and health topics with the goal of making medical knowledge more understandable for the general public. Having garnered over 1.7 million followers, this account is popular for its straightforward explanations of complex medical subjects that often cover topics like drug effects, health tips, and physiological processes. It is important to note, however, that the creators behind the account emphasise that their content is for informational purposes only and not a substitute for professional medical advice.
4. Benjamin The Baker (@benjaminthebaker) – 1.2M followers
Benjamin The Baker is a popular baking influencer who shares practical and entertaining baking tutorials, ranging from perfecting macarons to making fluffy pancakes and shiny bread crusts. Apart from making baking more accessible to his audience via educational and approachable short-form videos, he also dives into baking science. Specifically, he goes into detail about techniques like tempering chocolate or reverse creaming for cakes.
5. Dr Justin Puder (@amoderntherapist) – 674.6K followers
Dr. Justin Puder, known on TikTok as @amoderntherapist, is a licensed psychologist who uses his platform to share accessible mental health insights. His content covers a wide range of topics, from stress management and mental health awareness to coping strategies for various emotional challenges. The educational aspect is only part of the reason for his popularity as his unique sense of humour and relatability largely help make complex psychological concepts more understandable and approachable.
6. Carter (@carterpcs) – 5.5M followers
Carter Smith is a tech influencer specialising in DIY PC building, gaming setups, and tech tips. He rose to online fame by expertly simplifying complex technology concepts and making them more accessible to the less tech-savvy side of the internet. His content includes budget-friendly gaming PC builds, hardware installation tutorials, and tech-related product reviews. Carter’s educational approach extends to addressing tech misconceptions and offering actionable advice, such as step-by-step guides for installing GPUs and optimising general PC performance.
7. English with Geet (@englishwithgeet) – 7.3M followers
English with Geet is a popular educational TikTok account for learning American English, offering engaging content designed to help improve people’s English speaking skills, vocabulary, and grammar. Geet’s videos often include lessons on daily use English, vocabulary expansion, and effective communication techniques, making the learning process accessible and enjoyable for a wide audience.
8. Mark Tilbury (@marktilbury) – 7.5M followers
Mark Tilbury is an English entrepreneur whose niche is all about making content about financial education and success tips. With over 7 million followers, he is one of the platform’s top “finfluencers,” focusing on empowering his audience to achieve financial independence through smart money habits, investing, and business strategies. Tilbury’s content often includes practical advice on saving, negotiating, and building wealth. He also debunks financial myths and provides motivation for his viewers.
9. Jay Brewer (@jayprehistoricpets) – 21.2M followers
Jay Brewer is a famous figure in the world of reptile education and animal care. On TikTok, he shares videos showcasing a variety of exotic pets, focusing primarily on reptiles like snakes, lizards, and even crocodilians. Jay’s content often includes educational tips about caring for these animals, as well as behind-the-scenes looks at his zoo and breeding facility, The Reptile Zoo.
10. Marques Brownlee (@mkbhd) – 2.2M followers
Marques Brownlee, better known as MKBHD, is a highly influential tech reviewer and content creator with a significant online presence across all social media platforms. His TikTok account is one of, if not the most popular source for tech insights, reviews, and gadget updates, with each post garnering impressive engagement rates. Overall, MKBHD’s expertise and approachable style make him a trusted source for both tech enthusiasts and everyday consumers seeking product recommendations.
Conclusion
By following these informative TikTok accounts, you can expand your knowledge and gain insights into a wide range of topics, all delivered in an engaging and digestible format. Whether you’re looking to stay updated on current events, learn new skills, or simply explore fresh perspectives, these accounts demonstrate how TikTok can be a powerful tool for education and personal growth. So, the next time you scroll through the app, consider exploring the wealth of educational content it has to offer—you might be surprised by just how much you can learn.
Ready to amplify your brand and connect with your target audience in an authentic way? At GetKobe, we make it easy to collaborate with top-tier influencers from a wide array of niches. Whether you’re aiming for mass exposure or a tailored niche strategy, we ensure your campaigns are crafted to deliver powerful, measurable results. Contact us today and let’s turn your marketing strategies into tangible success!
