Sponsored Content Instagram
Benefits of sponsored content: Where sponsored content comes to live with our key Sponsored Content Examples. Nielsen reported that 92 percent of consumers trust recommendations from other people – even someone they don’t know – over content made by brands. More and more companies are adopting influencer marketing in order to reach consumers through media they see as authentic and trusted. Brands want to harness the power of user-generated content (UGC) and have their products and services talked about by influencers and shared with their dedicated online followings. After all, Offerpop reported that visual UGC increased conversions by 10% when used in the purchase path. So, why not use the tools available to amplify that great, trusted content to be seen and interacted with by even more of the consumers you’re trying to reach?
That’s where paid social media comes in.
Influencers already have strong relationships with their followers thanks to years of actively engaging with them and creating content that resonates. Their content naturally draws attention, but paid social media goes where their organic reach can’t. Even influencers themselves are using paid media to drive audience and engagement. It allows you to target, reach and acquire additional audiences by leveraging the influencer’s content beyond their already built-in audiences. It can be used to simply expand the scope of a campaign or to target a specific demographic or niche. For example, say a person is looking to buy a new dog food brand but doesn’t follow an influencer that is creating and sharing content for you. Paid social media take the awesome influencer content made about your pet brand and target it to be placed in front of the very person that’s been looking for a new dog food brand.
How do you use paid social media?
There are three main factors that determine the success of a social ad:
- image and copy
- targeting
- the state of the market
Data is your best friend in targeting the right audiences. Facebook uses a combination of demographic, interest and behavior information to create general targeting profiles that you can tailor to send influencer content to the audiences you value most. But, don’t stop there! Analyze who is clicking, liking, commenting on and sharing your social ads in order to retarget them. The content in these ads has proven to inspire action. Hence, this is a prime opportunity to retarget the same effective content to additional social users.
However, it’s no secret that other brands are vying for the attention you are trying to reach. You are competing for every click, impression and engagement.
