Luxury influencers are authoritative social media figures who curate aspirational lifestyles centred around high-end brands and experiences, bridging the gap between exclusive labels and their audiences. By sharing meticulously crafted content—from glamorous visuals to intimate storytelling—they foster trust, emotional connections, and confidence, positioning themselves as relatable guides to the luxury world.
Their influence stems from an ability to humanise opulence, making it accessible without diluting its allure. For brands, these influencers are strategic partners in expanding their reach: they tap into the aspirational middle class, a growing demographic with disposable income eager to engage with luxury through “authentic” voices. While showcasing unattainable glamour, influencers balance exclusivity and accessibility, helping brands cultivate loyalty without alienating traditional elite clients. This dual appeal—inspiring dreams while driving revenue—has made them indispensable in modern luxury marketing. For brands looking to expand their reach with the help of these social influencers in Singapore, we’ve listed ten posh luminaries who are best suited to spread your message.
1. Yoyo Cao (@yoyokulala) – 501K followers
Yoyo Cao is one of Asia’s most influential fashion figures who is renowned for her style that blends timeless elegance with a modern edge. Recognised by global luxury brands like L’Officiel, VOGUE, Mont Blanc, and Bulgari, she has cemented her status as a style icon in the global fashion landscape. Her Instagram feed is a carefully curated showcase of bold, fashion-forward looks, reflecting her ability to set trends rather than follow them. With a worldwide following and an undeniable presence in the high-fashion scene, Yoyo continues to shape Singapore’s luxury influencer scene.
2. Andrea Chong (@dreachong) – 310K followers
Andrea Chong is a top lifestyle influencer whose content mainly features her personal insights and the latest trends in fashion, making her Instagram feed a go-to source for high fashion inspiration. She has established herself as a style authority thanks to her background as the co-founder of the fashion brand GOOD ADDI+ION and the former recipient of a Fashion Icon of the Year award. Beyond showcasing designer ensembles and beauty essentials, Andrea mixes things up by sharing aspirational content with relatable everyday moments, attracting fashion brands eager to collaborate with her for KOL marketing.
3. Mae Tan (@marxmae) – 141K followers
Social media celebrity Mae Tan is an influencer with deep ties to the high-fashion world. Rising from a sales assistant to a creative consultant at the multi-label boutique ‘Surrender’, she played a key role in securing its collaboration with Louis Vuitton for a pop-up store, which is an impressive milestone in her career. Her distinctive style and ability to combine tomboyish pieces, vintage gear, and cult streetwear brands have earned her a devoted Instagram following, where she shares fashion insights and personal experiences. With an authentic and raw aesthetic, Mae stands out in the digital fashion landscape, effortlessly bridging the gap between street style and luxury.
4. Grace (@graceglazee) – 235K followers
Grace is a lifestyle influencer who gained online popularity for her aesthetically curated Instagram feed, which showcases a blend of high-end fashion, beauty, and travel content. With over 200k followers, she captivates her audience through stylish visuals and thoughtful captions, often showcasing glamorous destinations like Paris. Beyond Instagram, Grace extends her influence to YouTube, where she documents exclusive getaways and offbeat adventures, solidifying her position as a go-to source for luxury travel inspiration.
5. Willabelle Ong (@willamazing) – 461K followers
Willabelle Ong is a luxury fashion icon who has attracted the eyes of many due to her elegant sense of style and artistic storytelling in her content, which covers everything fashion, beauty, and travel-related. As the creator of Pale Division, she has built a reputation for conceptualising visually stunning campaigns, leading to collaborations with global luxury brands like Louis Vuitton, Dior, Fendi, Hermès, and Tiffany & Co. Her influence extends beyond social media and she has been featured in many esteemed publications such as Vogue and The New York Times solidifying her status in the fashion industry. With over nearly half a million followers, Willabelle’s trendsetting aesthetic and ability to balance creativity with commercial appeal make her a sought-after name in luxury influencer marketing.
6. Carrie Wong (@carriewst) – 386K followers
Carrie Wong Si Tian is a luxury fashion influencer who frequently collaborates with high-end brands and graces the pages of prestigious fashion publications like ELLE Singapore. Describing herself as a “fashion chameleon,” Wong seamlessly blends feminine and sexy aesthetics that have become the core theme of her continuously evolving style. While her wardrobe leans toward classic black, white, and earthy tones, she isn’t afraid to experiment with bold hues like bright red, yellow, or green to make a striking impression.
7. Desmond Tan (@thedesmondtan) – 260K followers
Desmond Tan is a popular celebrity who also now ranks among Singapore’s well-known luxury influencers, particularly those in the high fashion scene. As the first Singaporean actor to attend Milan and Paris Fashion Weeks in 2023 and 2024, he has made waves in the industry with his awe-inspiring style. His influence extends beyond the runway as he has secured prestigious brand partnerships, including his role as the celebrity ambassador for Lee Hwa Jewellery’s Destinee diamond line and Swiss luxury watchmaker Zenith.
8. Jamie Chua (@ec24m) – 1.5M followers
Jamie Chua, a Singaporean socialite and luxury influencer, has masterfully translated her opulent lifestyle into a thriving entrepreneurial empire. She’s best known for several achievements, such as co-founding The Closet Raider, a platform for high-end designer resale, launching the premium skincare brand Luminous1 by Jamie Chua, and co-owning Q Aesthetics Clinic. Her meticulously curated Instagram and YouTube presence—featuring designer fashion hauls, beauty tutorials, and glimpses into her lavish life—boasts high engagement thanks to her loyal followers who are always eager to support her. Balancing entrepreneurship with aspirational content, she remains a trailblazer in Southeast Asia’s fashion and beauty industries, embodying both extravagance and business acumen.
9. Soh Pei Shi (@speishi) – 378K followers
Soh Pei Shi is a leading luxury influencer with a meticulously curated Instagram grid, which blends high-end fashion, beauty collaborations, and aspirational travel diaries, all captured in visually striking, story-driven content. Her partnerships with prestigious brands like MAC Cosmetics, Kate Tokyo, and Disney highlight her credibility in the luxury space, while her Korean-inspired aesthetics and polished photography elevate her appeal. A trailblazer in the influencer scene, Pei Shi’s ability to merge approachable storytelling with jet-setting elegance and trendsetting style has made her a sought-after voice for both global audiences and elite brands.
10. Aimee Cheng-Bradshaw (@aimeechengbradshaw) – 307K followers
Aimee Cheng-Bradshaw is an established social media influencer and international model who is highly sought-after by top brands like LongChamp, Anessa, and Olay. Throughout her career, she has graced the covers of VOGUE, L’OFFICIEL, HerWorld, and many more. Represented by agencies spanning Singapore, Paris, Milan, and Hamburg, her global appeal underscores her versatility in high-fashion markets. On her Instagram page, Aimee curates content that seamlessly blends aspirational brand collaborations with glimpses into her polished personal and professional life.
Conclusion
Luxury influencers have emerged as pivotal players in reshaping how high-end brands connect with audiences. By leveraging their curated expertise and authentic storytelling, they democratise luxury for aspirational consumers while preserving its exclusivity—a balance traditional marketing often struggles to achieve. As brands increasingly prioritise expanding into the middle-class market without compromising prestige, these influencers offer a dynamic solution: they translate opulence into attainable desire, drive engagement, and foster loyalty across diverse demographics. In an era where trust and personal connection dictate consumer choices, luxury influencers are not just trendsetters but essential collaborators in redefining the future of elite branding.
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