Food and mukbang influencers have become a cornerstone of the modern food industry, and there’s an incredibly diverse range of creators that fall under this category. Some develop their own recipes, pairing mouthwatering photos with step-by-step instructions. Others champion local restaurants, capturing the artistry of chef-prepared dishes. Then there are those who combine food with travel, embarking on global adventures to uncover culinary treasures.
But regardless of their focus, there’s no doubt that these experts, with their stunning presentations, innovative twists on classic recipes, and magnetic personalities, leave us eagerly anticipating their next delectable post. In Malaysia, where food is a cultural heartbeat, influencers also play a pivotal role in KOL marketing, driving conversations around dining trends and must-try spots. So, if your stomach is rumbling and you’re craving inspiration, these top food influencers are guaranteed to lead you to your next delicious discovery.
1. Penang Foodie (@penangfoodie) – 684K followers
Penang Foodie is a leading food influencer platform that solely focuses on showcasing Penang’s rich culinary scene. Established in 2016, it has grown into a highly influential entity for food lovers, featuring reviews of hawker delights, trendy cafes, local street food, and global cuisines available in Penang. The platform also shares food-related events, recipes, and dining guides, making it a one-stop source for discovering culinary gems on the island. So, if you’re a food enthusiast planning a trip to Penang or simply looking for gastronomic inspiration, Penang Foodie offers a curated journey through the flavours of this food-rich destination.
2. Johor Foodie (@johorfoodie) – 377K followers
Johor Foodie is another popular food influencer platform that delivers food recommendations and reviews, with a particular emphasis on Johor Bahru’s diverse culinary offerings. They curate and share content about the best places to eat, must-try dishes, and hidden gems in the region. The platform engages its audience with visually appealing posts, detailed write-ups, and occasional promotions, making it the resource food lovers turn to when in Johor.
3. Samantha Lee (@leesamantha) – 547K followers
Samantha Lee is a Malaysian food artist who gained international recognition for her intricate and creative food art. She began making her unique, edible creations in 2008 as a way to encourage her children to eat independently. Using everyday kitchen utensils, Samantha crafts whimsical designs that are often inspired by pop culture icons. Her online popularity has earned her collaborations with global brands like HP, The Food Network, and Unilever, and her work has even been featured in major media outlets.
4. Faezah Binti Sufian (@adikfoods) – 1M followers
Faezah Binti Sufian is one of the most popular food influencers in Malaysia with over 1 million followers to date. Her platform is a hub for vibrant and engaging culinary content, ranging from traditional Malaysian recipes to creative desserts and snacks. Faezah’s content is known for its simplicity and accessibility, often presenting step-by-step instructions for dishes that cater to a variety of skill levels. She collaborates with brands like Tefal for their influencer marketing campaigns and frequently shares content about home-cooked meals, desserts, and festive treats.
5. Sue Lynn (@bangsarbabe) – 44.5K followers
Sue Lynn Tiong is a food blogger and social media influencer with a background in advertising design. Using her skills, she turned her passion for food into a full-time endeavour, building a highly recognisable brand. Her platform provides honest reviews of eateries ranging from local street food stalls to upscale dining establishments, showcasing Malaysia’s diverse culinary scene. Her engaging and candid content, complemented by high-quality food photography, has garnered her a large, loyal following. Sue Lynn has also used her influence to support Malaysian culinary tourism, highlighting all sorts of authentic food experiences across the country.
6. Hungry Foodie KL (@hungryfoodiekl) – 28.8K followers
Hungry Foodie KL is a food-focused influencer based in Kuala Lumpur known for sharing engaging content related to food reviews, cafe hopping, and staycations. They maintain an active presence on Instagram and TikTok, showcasing popular eateries, hidden gems, and culinary experiences in and around KL. Their content often includes visually appealing photos and videos that cater to food lovers and travellers seeking authentic and trendy dining spots.
7. Arianna Natasha (@arianna.kitchen) – 516K followers
Food influencer Arianna Natasha is an online personality well-loved for her passion for cooking and creative recipes. Her content primarily revolves around vibrant and appetising home-cooked dishes, often incorporating Malaysian flavours and culinary traditions. Arianna’s Instagram page showcases a blend of food photography, recipe ideas, and glimpses into her culinary experiments, aiming to inspire followers to explore cooking at home.
8. Halal Foodie (@halalfoodiemy) – 751K followers
Halal Foodie is a beloved food influencer whose main niche is, as you may have guessed, halal food reviews. Now boasting hundreds of thousands of followers, the account has established itself as a valuable resource for halal-certified food options, culinary adventures, and travel-related dining experiences in Malaysia and beyond. Halal Foodie frequently explores hidden gems, street food, and upscale dining spots, providing vibrant photography and detailed insights. The platform also features collaborations with food brands and establishments, highlighting diverse culinary offerings while promoting halal awareness within the food industry.
9. Abdul Qayyum Halid (@chesayangkitchen) – 846K followers
Abdul Qayyum Halid is a celebrated food influencer best known for specialising in quick, approachable recipes—tagged with his signature “2 minit, 1 resepi” concept—that focuses on Malaysian cuisine and desserts. His audience appreciates his relatable cooking style and practical tips for home cooks, making his content widely shared and celebrated in Malaysia. Qayyum also frequently collaborates with brands like McCormick, showcasing his ability to tie personal stories and culinary nostalgia into promotional campaigns.
10. Khairul Amin Kamarulzaman (@khairulaming) – 4.1M followers
Khairul Amin Kamarulzaman is a prominent food influencer and entrepreneur in Malaysia. He gained popularity through his creative cooking videos and has been actively creating content for over eight years. One of the things he’s known for is his “30 Hari 30 Resepi” series, launched annually during Ramadan, which showcases quick and easy recipes that resonate with Malaysian home cooks. These videos have consistently garnered millions of views and continue to inspire many people to hone their culinary skills.
Conclusion
Food influencers are more than just content creators—they’re tastemakers who bridge culture, creativity, and community. In Malaysia, where food is a celebrated way of life, their influence extends beyond the plate, shaping trends and inspiring countless culinary journeys. From reimagining classics to introducing new flavours, these top food influencers don’t just share meals; they create experiences, leaving a lasting impression on our palates and our feeds.
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