In Singapore’s vibrant social media scene, momfluencers have transformed various social media platforms into hubs of raw, relatable parenting content. These dynamic creators—stay-at-home moms, career-driven parents, and everything in between—share candid snapshots of motherhood, from sleepless nights to school-prep chaos, while fostering supportive communities rooted in empathy and real talk. Their power lies in authenticity: by swapping glossy perfection for unfiltered stories about postpartum struggles, work-life balance, and everyday triumphs, they’ve built unwavering trust with followers who see them as confidantes, not just influencers.
For brands, partnering with these vibrant personalities for influencer marketing means tapping into hyper-engaged audiences who value genuine recommendations over polished ads—making these women not just trendsetters, but indispensable allies for connecting with modern parents. To get started, consider reaching out to these must-follow momfluencers redefining motherhood in the Lion City.
1. Mongchin Yeoh (@mongabong) – 316K followers
Mongchin Yeoh, widely known as Mongabong, has seamlessly integrated her role as a mom into her career as a social influencer in Singapore, captivating hundreds of thousands of followers with her authenticity and relatability. Through her parenting journey, she shares valuable insights and experiences alongside content on beauty, fitness, and lifestyle, making her a trusted voice for mothers and aspiring moms alike. Her ability to juggle motherhood while creating diverse content—from parenting tips to makeup tutorials—has solidified her reputation as a relatable and multifaceted mom influencer in Singapore. This blend of personal and professional makes her a sought-after partner for brands aiming to connect with a wide-ranging audience.
2. Naomi Neo (@naomineo) – 970K followers
Boasting almost a million followers on Instagram, Naomi Neo has established herself as a leading mom influencer with her candid family content and daily life insights. Known for her openness about both the highs and lows of her journey, she shares relatable moments as a mother alongside beauty tips and lifestyle updates, creating a strong connection with her audience. Her authenticity, combined with her early foray into digital platforms and collaborations, has made her a trusted voice in the parenting and wellness space.
3. Melissa Celestine Koh (@melissackoh) – 282K followers
Melissa Celestine Koh stands as one of Singapore’s top mom influencers whose content seamlessly blends style with substance. While she mainly posts about fashion and lifestyle topics, she also shares heartfelt glimpses of her parenting journey, resonating deeply with mothers who value both family and flair. Her Instagram feed offers a delightful mix of family moments, parenting insights, and chic style inspiration, making her a relatable and aspirational figure among stylish moms and aspiring entrepreneurs.
4. Sabrina Seah (@bigtreeandkoala) – 19K followers
Sabrina Seah is an up-and-coming mom influencer who is celebrated for her heartwarming content about family life. As a proud mother of two toddlers, Sabrina shares snippets of their adventures, from fun-filled outings to magical everyday moments. Her platform goes beyond pretty pictures—it’s a heartfelt diary documenting her children’s milestones and the joy of motherhood. With over a decade of experience as a financial advisor, Sabrina also empowers her audience with tips on financial planning, seamlessly blending her professional expertise with her role as a nurturing mother.
5. Zoe Raymond (@zoeraymondtan) – 87K followers
Zoe Raymond Tan is a celebrated social media star who captivates her audience with heartfelt glimpses into motherhood through moments with her children, Arielle, Aaron, and Allie. Her Instagram grid seamlessly blends parenting tips with her passions for fashion, fitness, and travel, offering a well-rounded perspective that resonates with her followers. Recognised as one of Singapore’s top micro-influencers, Zoe’s authentic storytelling and strong engagement have made her a trusted voice among moms and families alike.
6. Sheila Mandy (@sheilamansy) – 45.8k followers
Sheila Mandy is a mom influencer and founder of the lifestyle brand Hollyhoque known for creating engaging content that blends her role as a mother of two with her entrepreneurial ventures. Her Instagram feed radiates warmth, offering glimpses into her family’s everyday moments—from cosy meals at home to adventures abroad—all captured through serene, curated visuals that highlight their close-knit dynamic. While showcasing her children’s playful antics and candid experiences, she subtly integrates her brand’s affordable, versatile apparel, embodying the balance of modern motherhood and career-driven passion.
7. Maybeline Sim (@maybelinesim) – 41.9K followers
Maybeline Sim is a prominent lifestyle influencer who began her digital journey as a hobbyist blogger, gradually amassing a dedicated following. She leverages her Instagram to show her audience a behind-the-scenes look into her life, sharing insights on beauty, fashion, travel, and food. As a mother, Maybeline frequently shares moments of quality time with her children and husband, providing a relatable perspective on family life. Her collaborations with brands like Skechers and Maybank SG highlight her personal style and preferences, further cementing her status as a trusted voice in the lifestyle and parenting community.
8. Sarah X Miracle (@sarahxmiracle) – 184K followers
Sarah X Miracle is a multifaceted mom influencer who seamlessly blends her artistic passions with family life, resonating deeply with her 190,000 Instagram followers. Her content offers a heartfelt glimpse into her daily family dynamics, alongside her entrepreneurial and creative pursuits, making her relatable and inspiring to parents navigating similar journeys. By sharing her personal experiences as a mother and her professional achievements, Sarah has become a well-rounded influencer, connecting with audiences through authenticity and versatility.
9. Sheila Sim (@sheila_sim) – 176K followers
Sheila Sim, a renowned actress, model, and businesswoman, has also embraced her role as a mom influencer with grace and authenticity. As a mother to two daughters, Layla and Skyla, she often shares titbits of her parenting journey on Instagram, offering heartfelt insights into motherhood. Her openness and relatable approach to balancing work, family, and personal growth have cemented her as an inspiring figure for moms in Singapore.
10. Cherri Wong (@cherriwong) – 17.4K followers
Mom influencer Cherri Wong is a shining example of balancing business and family life. Known for founding Sunday Staples, one of Singapore’s fastest-growing comfy footwear brands, Cherri’s journey began humbly in her living room. While her Instagram often features fashion tips and outfit ideas centred around her footwear, Cherri also uses her platform to share heartfelt glimpses of her family life. From candid moments of her children’s everyday adventures to cherished memories during family outings, she delights her followers with the joys of motherhood, making her adored by many.
Conclusion
Singapore’s momfluencers are not just social media stars but also champions of realness, redefining parenthood by embracing its chaos and beauty. Their ability to turn everyday moments into shared experiences makes them invaluable for parents seeking solidarity and brands aiming to build meaningful connections. By following these influencers, you’re joining a community that celebrates imperfection and growth. Dive into their worlds and discover why they’re shaping the future of parenting—one honest post at a time.
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