Meet Mi Di (aka Midiforreal or 米爷) – the Shenzhen-born, Singapore-based content creator who’s equal parts relatable, hilarious, and real. With over 13 years of…
Team KobeApril 8, 2025
For businesses looking to boost brand awareness and engagement, influencer marketing in Singapore presents a powerful opportunity. Many brands collaborate with an influencer marketing agency…
Team KobeApril 4, 2025
If you’ve scrolled through TikTok or Instagram lately, you’ve probably encountered Bobby Saputra—the sunglasses-wearing, yacht-hopping, self-proclaimed “heir to Asia’s seventh richest man” who flaunts a…
Team KobeApril 1, 2025
In today’s digital landscape, Instagram has become a powerful platform for businesses and influencers alike. With its visual appeal and interactive features, it’s no surprise…
Team KobeMarch 24, 2025
With the advancement in technology, new products are being released every single day, making it hard to keep up-to-date with the latest offerings. So, where…
Team KobeMarch 19, 2025
Simon Khung, who goes by the name of Simonboy online, is a living testament to the power of resilience and reinvention. After battling 16 years…
Team KobeMarch 13, 2025
If you have just embarked on a new business venture, chances are, you probably have limited funds and resources to market your brand. As a…
Team KobeMarch 11, 2025
Kelvin Tan, better known by his online persona Ma Yi Duo, has made a name for himself as an entrepreneur, content creator, and all-around creative…
Team KobeMarch 4, 2025
Rachell Ng, known on Instagram as @aglimpseofrach, is a dynamic influencer who’s celebrated for her passion for fashion, beauty, fitness, and her unwavering love for…
Team KobeFebruary 25, 2025
In Singapore’s vibrant social media scene, momfluencers have transformed various social media platforms into hubs of raw, relatable parenting content. These dynamic creators—stay-at-home moms, career-driven…
Team KobeFebruary 19, 2025
Brothers Benjamin and Randy Toh are the creative minds behind the popular YouTube channel BenRanAway, where they produce engaging vlog-style content across various series. Their…
Team KobeFebruary 13, 2025
Luxury influencers are authoritative social media figures who curate aspirational lifestyles centred around high-end brands and experiences, bridging the gap between exclusive labels and their…
Team KobeFebruary 11, 2025
In the bustling streets of Shanghai, where fashion and trends collide, there’s a digital secret weapon Xiaohongshu, China’s social commerce. It’s your new go-to for all…
Team KobeFebruary 4, 2025
There isn’t much online that entices as effectively as food, especially if it’s shot or filmed with artistic flair. For that reason, it should come…
Team KobeJanuary 27, 2025
If you’re a long-time user of TikTok, you may have noticed that it has since evolved beyond its beginnings as a platform for entertaining short-form…
Team KobeJanuary 21, 2025
At its core, the beauty industry taps into our universal desire to become the best, most beautiful version of ourselves. This never-ending journey drives millions…
Team KobeJanuary 14, 2025
If you're a fan of stunning baked goods and vibrant digital content, you've likely come across Melted SG, a boutique cake shop known for its…
Team KobeJanuary 9, 2025
Baking took the internet by storm during the times of the COVID-19 pandemic as people had an abundance of time at home to explore new…
Team KobeJanuary 7, 2025
Mongchin, widely known as Mongabong, is an influential personality in the world of social media and influencer marketing. With her down-to-earth nature and relatable approach,…
EditorDecember 26, 2024
Food and mukbang influencers have become a cornerstone of the modern food industry, and there’s an incredibly diverse range of creators that fall under this…
Team KobeDecember 23, 2024