Ever since the pandemic hit our shores and our nation was forced into lockdown, consumers have turned to a host of digital platforms to meet…
Team KobeAugust 6, 2021
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be "people who have the power…
Team KobeAugust 4, 2021
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
Team KobeJuly 31, 2021
Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
Team KobeJuly 27, 2021
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
Team KobeJuly 23, 2021
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
Team KobeJuly 21, 2021
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
Team KobeJuly 16, 2021
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Team KobeJuly 9, 2021
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Team KobeJuly 5, 2021
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Team KobeJuly 5, 2021
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
Team KobeJune 25, 2021
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
Team KobeJune 23, 2021
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
Team KobeJune 18, 2021
Just a few months ago, the invitation-only social media app, Clubhouse celebrated its one-year anniversary. Despite being only a year old, the app had close…
Team KobeJune 4, 2021
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
Team KobeJune 1, 2021
Instagram started as a picture sharing social media platform. However, over the years, it has evolved and incorporated many other features. From videos to Instagram…
Team KobeMay 31, 2021
Founded in 2005, YouTube went on to become the biggest video sharing platform in the world. According to Statistica, YouTube’s advertising revenue has gradually increased…
Team KobeMay 20, 2021
When Instagram first started off in 2010, it was known for being a photo sharing social media platform. Over the years, the platform has evolved…
Team KobeMay 16, 2021
In any influencer marketing strategy, brands must make a crucial decision. Do we work with the same group of influencers for an extended period of…
Team KobeMay 15, 2021
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
Team KobeMay 14, 2021