It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
Team KobeSeptember 8, 2021
TikTok has taken over the world ever since the app was released, including in Indonesia. Many Indonesian KOLs and content creators became overnight Internet sensations…
Team KobeAugust 27, 2021
TikTok is among the most commonly used social media platforms that Malaysians use. Hence, it is the best friend every brand and marketer should make…
Team KobeAugust 26, 2021
Instagram - where a community of a billion users gathers. It is the place to connect with people and things that we love, especially for…
Team KobeAugust 20, 2021
If you have just embarked on a new business venture, chances are, you probably have limited funds and resources to market your brand. As a…
Team KobeAugust 19, 2021
Are you a brand looking to enter the Philippines market? Or perhaps you are just an individual interested in knowing some of their influencers. Well,…
Team KobeAugust 14, 2021
With over a billion users, TikTok is now one of the biggest social media platforms today. It is the platform that started the short-form video…
Team KobeAugust 14, 2021
Ever since the pandemic hit our shores and our nation was forced into lockdown, consumers have turned to a host of digital platforms to meet…
Team KobeAugust 6, 2021
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be "people who have the power…
Team KobeAugust 4, 2021
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
Team KobeJuly 31, 2021
Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
Team KobeJuly 27, 2021
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
Team KobeJuly 23, 2021
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
Team KobeJuly 21, 2021
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
Team KobeJuly 16, 2021
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Team KobeJuly 9, 2021
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Team KobeJuly 5, 2021
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Team KobeJuly 5, 2021
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
Team KobeJune 25, 2021
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
Team KobeJune 23, 2021
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
Team KobeJune 18, 2021