Do you have an interest in fashion? Well, apart from looking for inspiration on Instagram and Pinterest, TikTok is a great platform for fashion-related content.…
Influencer marketing has become a cornerstone of many successful advertising campaigns in today’s advanced digital landscape, where brick-and-mortar stores have migrated to online platforms for…
TikTok has taken over the world ever since the app was released, including in Indonesia. Many Indonesian KOLs and content creators became overnight Internet sensations…
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be "people who have the power…
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…