Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
Team KobeMay 13, 2021
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
Team KobeMay 12, 2021
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Team KobeMarch 22, 2021
Many of us have new year resolutions of getting clear skin. We ask for recommendations, search for reviews, and even spend hours comparing the different…
Team KobeMarch 12, 2021
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
Team KobeMarch 6, 2021
What is one thing that all impactful Instagram campaigns have in common? Well, good visuals. Be it aesthetically pleasing or eye-catching visuals, Instagram campaigns will…
Team KobeFebruary 28, 2021
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Team KobeFebruary 12, 2021
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
Team KobeFebruary 5, 2021
In the course of history, marketers have used a range of personalities to strengthen their brand image in marketing campaigns. From cartoon characters to celebrities…
Team KobeFebruary 1, 2021
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Team KobeJanuary 25, 2021
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
Team KobeJanuary 20, 2021
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, "how much does influencer marketing…
Team KobeJanuary 15, 2021
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Team KobeJanuary 11, 2021
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
Team KobeDecember 25, 2020
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
Team KobeDecember 18, 2020
What comes to mind when you hear "social media"? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
Team KobeDecember 11, 2020
In 2020, the world was hit by the outbreak of the pandemic. From businesses to schools, all of us had to adapt to a new…
Team KobeDecember 4, 2020
According to influencer marketing hub, the market size of the influencer marketing industry has grown from approximately $6.6 billion in 2019 to $9.7 billion in…
Team KobeDecember 1, 2020
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
Team KobeDecember 1, 2020
2020 has been a year of great validation for Kobe and the influencer marketing industry. We're grateful and excited to share that we've won both…
Team KobeNovember 30, 2020