One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Team KobeJanuary 25, 2021
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
Team KobeJanuary 20, 2021
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, "how much does influencer marketing…
Team KobeJanuary 15, 2021
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Team KobeJanuary 11, 2021
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
Team KobeDecember 25, 2020
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
Team KobeDecember 18, 2020
What comes to mind when you hear "social media"? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
Team KobeDecember 11, 2020
In 2020, the world was hit by the outbreak of the pandemic. From businesses to schools, all of us had to adapt to a new…
Team KobeDecember 4, 2020
According to influencer marketing hub, the market size of the influencer marketing industry has grown from approximately $6.6 billion in 2019 to $9.7 billion in…
Team KobeDecember 1, 2020
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
Team KobeDecember 1, 2020
2020 has been a year of great validation for Kobe and the influencer marketing industry. We're grateful and excited to share that we've won both…
Team KobeNovember 30, 2020
When you think of influencer marketing, you might of influencer marketing for everyday consumer products like fashion and food. After all, influencer marketing seems to…
Team KobeNovember 13, 2020
In the past, purchasing a tech gadget might involve a trip down to the physical store, enquiring about the specs from the store’s salesman. Today,…
Team KobeNovember 9, 2020
From cute pet videos to fun vacation photos, social media is saturated with many types of visual content. However, no matter who you are following,…
Team KobeOctober 30, 2020
From fast-fashion brands like Forever 21 to luxury brands like Gucci, many big names in fashion have embarked on influencer marketing. After all, influencer marketing…
Team KobeOctober 23, 2020
According to an article released by Influencer marketing hub, 63% of marketers have indicated plans to increase their influencer marketing budgets in the next year.…
Team KobeOctober 16, 2020
According to a new survey from the ANA, 75% of marketers are using influencer marketing as a tool in their marketing strategies. The number of…
Team KobeOctober 9, 2020
TikTok, the video-sharing website is known for its short yet engaging videos. From viral challenges to time-saving hacks, the platform has been at the epicentre…
Team KobeOctober 2, 2020
Apart from comedic and trendy video content, TikTok is also a place for educating. In fact, TikTok has been a great place for parent marketing…
Team KobeSeptember 25, 2020
From the latest dance moves to the trendiest challenges, TikTok has become the platform where users gather to share viral content. We will start off…
Team KobeSeptember 18, 2020