When you think of influencer marketing, you might of influencer marketing for everyday consumer products like fashion and food. After all, influencer marketing seems to…
Team KobeNovember 13, 2020
In the past, purchasing a tech gadget might involve a trip down to the physical store, enquiring about the specs from the store’s salesman. Today,…
Team KobeNovember 9, 2020
From cute pet videos to fun vacation photos, social media is saturated with many types of visual content. However, no matter who you are following,…
Team KobeOctober 30, 2020
From fast-fashion brands like Forever 21 to luxury brands like Gucci, many big names in fashion have embarked on influencer marketing. After all, influencer marketing…
Team KobeOctober 23, 2020
According to an article released by Influencer marketing hub, 63% of marketers have indicated plans to increase their influencer marketing budgets in the next year.…
Team KobeOctober 16, 2020
According to a new survey from the ANA, 75% of marketers are using influencer marketing as a tool in their marketing strategies. The number of…
Team KobeOctober 9, 2020
TikTok, the video-sharing website is known for its short yet engaging videos. From viral challenges to time-saving hacks, the platform has been at the epicentre…
Team KobeOctober 2, 2020
Apart from comedic and trendy video content, TikTok is also a place for educating. In fact, TikTok has been a great place for parent marketing…
Team KobeSeptember 25, 2020
From the latest dance moves to the trendiest challenges, TikTok has become the platform where users gather to share viral content. We will start off…
Team KobeSeptember 18, 2020
TikTok has gained prominence in the last few years for its ingenious content format, where users get to record short, catchy TikTok videos. Although the…
Team KobeSeptember 11, 2020
In 2019, the number of TikTok downloads for the year was at a record high of 738 million downloads. Indeed, this social media platform has…
Team KobeSeptember 5, 2020
From Myspace to Facebook – social media platforms are constantly evolving and new platforms are always emerging. This year, one of the most popular social…
Team KobeAugust 28, 2020
Over the past year, Tik Tok has taken off to penetrate many markets across the globe. The video-sharing social media platform, which was first introduced…
Team KobeAugust 21, 2020
Over the past few months, we have touched on many influencer categories – from fashion influencers to food influencers and the list goes on. Today,…
Team KobeAugust 14, 2020
Platforms such as Facebook, Instagram, and YouTube have taken over the social media world as we are so used to consuming content from it. Instagram…
Team KobeAugust 13, 2020
You may have heard of Instagram's newest feature – the Instagram reel. However, what exactly is it? Today, we will seek to answer some questions…
Team KobeAugust 11, 2020
Influencer Marketing And Trouble Influencer marketing can achieve phenomenal success if done well. Dubbed as one of the more successful industries in the world of…
Team KobeAugust 7, 2020
Whether it is travel or fashion tips, the continent of Asia is well-known for its rich cultural heritage. What better way to discover such a…
Team KobeAugust 3, 2020
For a long time, celebrity-endorsed advertisements have been the primary medium of marketing campaigns. However, influencer marketing has picked up over the years. Unlike conventional…
Team KobeJuly 24, 2020
Despite being relatively new to the scene, Tik Tok has garnered millions of active users. Therefore, we will look into 8 interesting Tik Tok campaigns…
Team KobeJuly 18, 2020