Influencer marketing campaigns can achieve phenomenal success if done well. What then constitutes a successful influencer marketing campaign? There is no set formula for an…
Team KobeNovember 1, 2019
Introduction We are sure you have seen social media users promoting big name brands on social media. From H&M (clothing store) to Mcdonalds, influencers…
Team KobeOctober 25, 2019
You have a product you want to promote. Therefore, you look for any influencer to get them to feature your product on their social media…
Team KobeOctober 25, 2019
Did you know that influencer marketing has a specific way of measuring ROI (return of investment)? This is due to the unique nature of…
Team KobeOctober 18, 2019
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
Team KobeOctober 18, 2019
Influencer marketing. It refers to marketing through influencers. Influencer marketing is relatively new to the scene. Therefore, changes are constantly being made, new trends are…
Team KobeOctober 11, 2019
When Instagram first started in 2009, no one expected it to be the huge success it is today. It differentiated itself from other social media…
Team KobeOctober 11, 2019
We have seen it all, from live streams to the 24 hour stories. The social media features today have been geared towards real time content.…
Team KobeOctober 4, 2019
Are you more likely to believe in what you hear on television or what you hear from your close friends? Well, when it comes to…
Team KobeOctober 4, 2019
Southeast Asia has been deemed as a market full of potential, with several economies that are rapidly growing. Therefore, today’s article hopes to help out…
Team KobeSeptember 27, 2019
In the past few years, the influencer marketing industry has picked up pace at an exponential rate. That being said, it is still a relatively…
Team KobeSeptember 27, 2019
Known as a marketing medium that heavily relies on word of mouth, influencer marketing has expanded to become the fastest growing marketing methodology. After all,…
Team KobeSeptember 20, 2019
What ‘hiding likes’ means for Singapore | Instagram hiding likes Earlier this year, we heard the announcement by Instagram that they will be removing public…
Team KobeSeptember 13, 2019
A guide to acing India’s influencer marketing| influencer marketing 2019 India’s influencer marketing, influencer marketing 2019 Did you know that based on purchasing power parity…
Team KobeSeptember 13, 2019
5 tips for aspiring influencers | An influencer career Unlike your typical office jobs, there is no CV and neither is there an interview…
Team KobeSeptember 6, 2019
There is no perfect marketing method out there. How then do we maximise the impact of our marketing campaigns? Well, today’s article focuses on influencer…
Team KobeSeptember 6, 2019
How much time do you spend on social media each day? Well, chances are that you look through your accounts at least once a day.…
Team KobeAugust 30, 2019
What comes to your mind when you think about social media? Facebook? Instagram. Well, chances are the first thing that pops into your mind would…
Team KobeAugust 30, 2019
8 ways to spice up your brand’s social media updates | Social Media Tips To create a social media account, it takes minutes. However,…
Team KobeAugust 23, 2019
Want to try out influencer marketing but not sure which platform to choose? This article might be for you. Just a decade ago, many of…
Team KobeAugust 23, 2019