Termed as the ‘Art World’s Rising Star’ by the New York Times, fashion photography has been slowly but surely gaining recognition across the globe. Whether…
Team KobeJuly 19, 2019
As The Odyssey states, “We ultimately love food photography because it takes something boring and makes it unique.' Indeed, food photography has become such a…
Team KobeJuly 19, 2019
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Team KobeJuly 12, 2019
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Team KobeJuly 11, 2019
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Team KobeJuly 5, 2019
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Team KobeJuly 5, 2019
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
Team KobeJune 28, 2019
Top photo editing apps your favourite influencers are currently using Social media. A world filled with aesthetically pleasing pictures that look so effortless. From travel…
Team KobeJune 28, 2019
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Team KobeJune 21, 2019
How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Team KobeJune 21, 2019
Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream…
Team KobeJune 14, 2019
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Team KobeJune 14, 2019
Growth in Influencer Marketing, why is it so? Just a decade ago, the term influencer marketing was almost unheard of. However, today it has become…
Team KobeJune 7, 2019
Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber.…
Team KobeJune 7, 2019
Kobe Raw – @darylaiden How is life like being an influencer? In this issue of "Kobe Raw", we will be hearing from Daryl Aiden. There…
Team KobeMay 24, 2019
Influencer Marketing 2019 Nowadays people talk too much on how influencer marketing can help you improve your digital marketing strategy but will rarely talk about…
Team KobeMay 17, 2019
Which Influencer should I work with for the best results? ‘How should I decide on which influencers to work with’ is one of the most…
Team KobeMay 15, 2019
Did you know that Google searches for Influencer Marketing grew 1500% over 3 Years? With the rise in popularity of digital marketing, influencer marketing has…
Team KobeMay 9, 2019
Influencers are people who've built a good reputation online for their expertise and knowledge on a certain topic. They have the ability to shape and…
Team KobeMay 3, 2019
Best Singaporean YouTube accounts According to MediaOne, 4 out of 5 Singaporeans who are connected to the internet and conversant with social media platforms…
Team KobeMay 2, 2019