Food Marketing is a shark infested ocean. The field of food marketing is hyper competitive that it only takes one sub-par ad, to lead your…
Team KobeApril 13, 2018
How to work with influencers? The main value of social media marketing is the direct connectivity you get instantly to your target audiences. Across all…
Team KobeApril 10, 2018
What is product seeding tactics? The official definition of the term "product seeding" refers to the distribution of products in hopes of securing a promotional benefit…
Team KobeApril 10, 2018
The Delicate Art of being an Influencer Kobe's long-time Influencer; Clarence The definition of what constitutes an influencer is still evolving, and with it, our…
Team KobeApril 10, 2018
Where do you stand in paid online mobile advertising? There’s one great one to direct more traffic to your website, increasing chances for business. And…
Team KobeApril 7, 2018
Tax on income earned from social media platforms Did you know that there will be a tax on social media influencers? The income received from…
Team KobeMarch 27, 2018
Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you…
Team KobeMarch 27, 2018
Evolution of influencer marketing Started from the gradual invasion of social media into our daily lives, traditional word-of-mouth marketing has now taken a digital…
Team KobeMarch 23, 2018
Featuring Influencer - @odessaling As influencer marketing is getting more and more popular, are you interested to find out more about the life of an…
Team KobeMarch 22, 2018
Instagram updates in 2018 Hello instagram lovers! New year new me right? The instagram team have also decided to revamp instagram to provide you with…
Team KobeMarch 18, 2018
How to Measure Influencer Marketing Campaigns using 5 Analytical Approaches Establishing the Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential…
Team KobeMarch 11, 2018
Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns…
Team KobeMarch 11, 2018
Budget 2018 Delivered on 19 February 2018 by Finance Minister Heng Swee Keat, Budget 2018 laid out the strategic financial plans that positions Singapore…
Team KobeMarch 2, 2018
Marketing Tips for Instagram Campaigns Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who…
Team KobeFebruary 28, 2018
How to get started on Visual Storytelling As we’ve first discussed in the previous article, visual storytelling holds an important stand among marketing strategies. You’ve…
Team KobeFebruary 25, 2018
What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight…
Team KobeFebruary 22, 2018
Is Influencer Marketing a form of Advertising or PR Strategy? Rise of influencer marketing Take a quick scroll through your Instagram/Facebook. There will be no…
Team KobeFebruary 18, 2018
WHAT ARE THE SOCIAL MEDIA CHANNELS IN TREND? Over the years, social media seems to be occupying quite a heap of our daily lives, be…
Team KobeFebruary 14, 2018
WORD OF MOUTH MARKETING COMES TO LIGHT Since 1940s, advertising has been present around the world. It has expanded from traditional methods such as prints and…
Team KobeFebruary 5, 2018
(The Straits Times article - "Government agencies reaching out to the young as habits change") Last Sunday (21 Jan 2018), The Straits Times published an…
evangelineJanuary 31, 2018