Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns…
Budget 2018 Delivered on 19 February 2018 by Finance Minister Heng Swee Keat, Budget 2018 laid out the strategic financial plans that positions Singapore…
How to get started on Visual Storytelling As we’ve first discussed in the previous article, visual storytelling holds an important stand among marketing strategies. You’ve…
What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight…
Is Influencer Marketing a form of Advertising or PR Strategy? Rise of influencer marketing Take a quick scroll through your Instagram/Facebook. There will be no…
WORD OF MOUTH MARKETING COMES TO LIGHT Since 1940s, advertising has been present around the world. It has expanded from traditional methods such as prints and…
(The Straits Times article - "Government agencies reaching out to the young as habits change") Last Sunday (21 Jan 2018), The Straits Times published an…
How to develop an influencer marketing strategy? One of the modern widely known marketing tool would probably be developing a digital influencer marketing strategy. In…
Definition of a brand influencer What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs…
Definition of a brand influencer What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs…
Micro and Macro Influencers It is no secret that digital micro and macro influencers are powerful people in marketing. Online influencer marketing These online sensations…
Making the right choice among Marketing Agencies You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft…
Singapore Bloggers We know that we are in no short supply of bloggers in Singapore. We have shortlisted some top Singapore bloggers below! Singapore Blogger…
Singapore Health and Fitness Influencers There are many types of influencers spearheading the change in the health and fitness industry. Including health influencers Singapore, fitness influencers…
Singapore Fashion and Beauty Singapore is home to a vibrant blogging community and let’s check out the fashion and beauty industry today! There are many…
How do you make purchase decisions? As Singaporean parents, we always want the best for our children when we make purchase decisions. Following on the…