What is Threads? Threads is a new social-media platform created by Facebook and Instagram’s parent company, Meta. Since its launch on 5th July, over 100…
Team KobeJuly 17, 2023
The influencer industry has boomed over the past ten years, with many content creators and social media influencers “specialising” in every industry. Niche influencers have, over the…
Team KobeJuly 12, 2023
The Rise of TikTok Influencers in Singapore: In the ever-changing world of social media, TikTok has emerged as a powerful platform. Many have been captivated…
Team KobeJuly 7, 2023
The rise of influencer marketing has allowed word-of-mouth marketing to migrate onto the Internet. Influencers appear more genuine and authentic than brands and celebrities; hence,…
Team KobeJune 28, 2023
Over the years, influencer marketing has established itself as a critical digital marketing strategy. Influencers and key opinion leaders (KOL) lend brands a sense of…
Team KobeJune 14, 2023
What is Lemon8? Lemon8 is a rapidly growing social media platform that combines elements of social media platforms such as Pinterest, Instagram, and TikTok. With…
Team KobeJune 12, 2023
Influencer marketing has risen in prominence over the years and has earned its place as a key pillar of digital marketing. However, despite its…
Team KobeJune 1, 2023
When it comes to brand reliability, there is nothing quite like word-of-mouth recommendations, which leverages an individual's trust in fellow consumers' opinions. This has translated…
Team KobeMay 23, 2023
If you're not familiar with Xiao Hong Shu, it's time to start exploring this popular social e-commerce app that's taking China by storm. Many users…
Team KobeMay 22, 2023
What is Lemon8? Lemon8 is a photo and video-sharing app developed by ByteDance, the parent company of TikTok. According to its App Store description, Lemon8…
Team KobeMay 11, 2023
Are they not the same?! While the walls between influencers and content creators have thinned, and many prefer to use the term ‘content creator’ rather…
Team KobeApril 26, 2023
Partnering with influencers in your marketing campaign is a great way to expand and boost your brand’s reach. However, the success of such partnerships is…
Team KobeApril 18, 2023
We at Kobe, an influencer marketing agency, constantly encourage our clients to rethink their KOL marketing strategy. As influencer and KOL marketing becomes popular, brands and…
Team KobeMarch 22, 2023
Social media and the web have significantly changed how media is perceived. Over the years, many individuals have become content creators in their own rights,…
Team KobeMarch 6, 2023
Social media, in today’s society, has become an integral aspect of people’s daily routines and lives. It is the first thing that most people check…
Team KobeFebruary 22, 2023
When you discover an Instagram post with a “paid partnership with XYZ” label, this means that the social influencer has worked with the brand XYZ and has…
Team KobeFebruary 8, 2023
Brand recognition is getting harder each day due to the sheer number of competing brands in the market and the fact that consumers are becoming…
Team KobeJanuary 26, 2023
Instagram has been evolving in the past year, designing and introducing new updates and features that encourage better collaboration between brands and influencers. Features such…
Team KobeJanuary 19, 2023
We have talked about how brands can bank on influencer marketing to help them grow their brand. And indeed, no matter the size and reach of your brand,…
Team KobeDecember 28, 2022
Do you know about Instagram Collab? If you do not, it is probably the best time to include such a feature in your KOL marketing strategy.…
Team KobeDecember 21, 2022