Online studies have shown that 89.5 per cent of Singaporeans use social media heavily, spending an average of 2 hours and 31 minutes daily…
Team KobeNovember 16, 2022
It is undeniable that influencer marketing strategies are constantly evolving, with trends coming and going. However, some are worth putting your foot on if it means being…
Team KobeNovember 9, 2022
From what used to be a video platform for dance moves and lip-syncs, TikTok has evolved into the digital landscape we are so familiar with…
Team KobeOctober 27, 2022
An escalating digital economy, hugely untapped demographic, and rapidly rising number of internet users – are just some of the critical advantages South East Asia…
Team KobeOctober 13, 2022
Influencer marketing is the way to go if your brand is looking to market new products or build brand awareness. YouTube influencer marketing is an…
Team KobeSeptember 28, 2022
More important than ever, peer recommendations and word of mouth are favoured by customers when it comes to brand reliability. While mass advertisements are still…
Team KobeSeptember 14, 2022
With the addition of a new Tiktok-like feature called Instagram Reels, Instagram has become more and more of a competitor for Tiktok. There's one thing they…
Team KobeAugust 31, 2022
If you've been scrolling through Instagram or Facebook recently, you might have noticed social media influencers thriving more than usual. This is because there is…
Team KobeAugust 25, 2022
The battle between TikTok and Instagram Reels is fairly new. Since TikTok has proven to be a very successful platform for sharing short-length videos, Instagram launched its…
Team KobeAugust 16, 2022
Nowadays, in order to catch up with the new age of digital marketing, you have to be knowledgeable about how different social media platforms work for your…
Team KobeAugust 10, 2022
Social media is the epicentre of fashion and lifestyle. We often write about fashion influencers and their impact on the fashion industry. However, there are…
Team KobeJuly 29, 2022
On the topic of influencer marketing, there are many key buzzwords. Tips, tricks, trends, latest insights and the list of popular topics goes on. However,…
Team KobeJuly 25, 2022
If you are a frequent user of TikTok, you are probably more than familiar with the content on the platform. Dance videos, comedic videos, and…
Team KobeJuly 22, 2022
Many people say that Twitter is the wrong platform to become a social influencer in Singapore. Indeed, compared to the other leading social media networks…
Team KobeJuly 20, 2022
What comes to mind when you think of TikTok? You may think of things like short viral videos, or a platform for the creative. However,…
Team KobeJuly 15, 2022
Influencer marketing is a constantly developing and dynamic sector. New terms are used in the world of influencer marketing, and uncertainty over what they all…
Team KobeJuly 12, 2022
With over a billion monthly active users on the platform, Tiktok’s content has expanded to include all types of unique videos. From the ubiquitous dance…
Team KobeJuly 8, 2022
Influencer marketing strategies have exploded in the digital marketing industry in recent years. Once regarded as a passing trend, the use of KOLs and influencers…
Team KobeJuly 5, 2022
Hashtag utilisation is one of the critical factors that make up for a successful marketing campaign. We often see them on social media platforms such as Instagram,…
Team KobeJune 28, 2022
YouTube is not just all about fun vlogs and comedic skits that will make you laugh your lungs out. There are also plenty of YouTubers…
Team KobeJune 22, 2022