More important than ever, peer recommendations and word of mouth are favoured by customers when it comes to brand reliability. While mass advertisements are still…
With the addition of a new Tiktok-like feature called Instagram Reels, Instagram has become more and more of a competitor for Tiktok. There's one thing they…
If you've been scrolling through Instagram or Facebook recently, you might have noticed social media influencers thriving more than usual. This is because there is…
The battle between TikTok and Instagram Reels is fairly new. Since TikTok has proven to be a very successful platform for sharing short-length videos, Instagram launched its…
Nowadays, in order to catch up with the new age of digital marketing, you have to be knowledgeable about how different social media platforms work for your…
Social media is the epicentre of fashion and lifestyle. We often write about fashion influencers and their impact on the fashion industry. However, there are…
Thanks to the advent of social media, sharing guides and exchanging information have been made easier compared to the years before. Aside from being just…
On the topic of influencer marketing, there are many key buzzwords. Tips, tricks, trends, latest insights and the list of popular topics goes on. However,…
Many people say that Twitter is the wrong platform to become a social influencer in Singapore. Indeed, compared to the other leading social media networks…
Influencer marketing is a constantly developing and dynamic sector. New terms are used in the world of influencer marketing, and uncertainty over what they all…
With over a billion monthly active users on the platform, Tiktok’s content has expanded to include all types of unique videos. From the ubiquitous dance…
Influencer marketing strategies have exploded in the digital marketing industry in recent years. Once regarded as a passing trend, the use of KOLs and influencers…
Hashtag utilisation is one of the critical factors that make up for a successful marketing campaign. We often see them on social media platforms such as Instagram,…
What do you think of when it comes to TikTok? Lip-sync videos? Dance challenges? Dalgona coffee? While several dance and lip-sync challenges have become viral…
As our eyes have become figuratively glued to digital screens, businesses from various sectors and industries are also embracing digital media as a form of…