Parenting in the digital age has opened up new avenues for support, advice, and inspiration. In Singapore, a vibrant community of parenting influencers has emerged, sharing their journeys, tips, and experiences with thousands of followers. These influencers, often regarded as Key Opinion Leaders (KOLs), play a crucial role in shaping parenting trends and decisions. For brands looking to connect with families, engaging in KOL marketing or influencer marketing with these top 10 parenting influencers is a strategy worth considering.
1. Lirong (@lirongs) – 39.9K Followers
Lirong is a beloved figure in the parenting community in Singapore. With a following of nearly 40 thousand, she has established herself as a trusted source of parenting advice, lifestyle tips, and culinary inspiration. Her content resonates with parents who appreciate her down-to-earth approach to motherhood, where she shares everything from meal prep ideas to heartwarming family moments.
2. Sabrina Seah (@bigtreeandkoala) – 18.8K Followers
Sabrina Seah, known as @bigtreeandkoala, is a devoted mother of two adorable toddlers, and her Instagram feed is a delightful blend of family adventures and heartfelt moments. Whether it’s a day out at Pororo Park or a snowy escapade at Snow City, Sabrina and her family are always engaging in fun activities that any toddler would love. Her account serves as a digital diary where she lovingly documents her children’s milestones, allowing her followers to witness the growth and development of her little ones.
3. Sheila Mandy (@sheilamansy) – 45.4K Followers
Sheila Mandy, known as @sheilamansy, beautifully exemplifies the balance of being a career woman and a dedicated mother. Her Instagram feed, characterised by a minimalistic aesthetic, perfectly reflects the quiet yet comfortable dynamic within her family. Sheila’s approach to content is understated but powerful, capturing the essence of her family life with simplicity and grace.
4. Melissa Celestine Koh (@melissackoh) – 281K Followers
Melissa Celestine Koh is one of Singapore’s must-follow female influencers, with a staggering 281 thousand followers. While she is primarily known for her fashion and lifestyle content, Melissa also shares her journey as a mother, making her a multifaceted influencer who appeals to a broad audience. Her Instagram feed is a mix of beautiful family moments, parenting advice, and fashion-forward content, making her a favourite among moms who love style and substance.
5. Mong Chin Yeoh (@mongabong) – 308K Followers
Mong Chin Yeoh, better known as Mongabong, is a powerhouse in the influencer world with over 300 thousand followers. As a mom, Mong Chin shares her parenting journey alongside her content on fitness, beauty, and lifestyle. Her ability to juggle multiple roles while staying authentic and relatable has earned her a loyal following.
Mong Chin’s content is diverse, offering something for everyone, whether you’re interested in parenting tips, beauty advice, or fitness inspiration. For brands, her wide-reaching influence makes her an ideal partner for influencer marketing campaigns that aim to connect with a diverse audience.
6. Ying Tian (@eyeletskirt) – 12.1K Followers
Ying Tian, or @eyeletskirt on Instagram, is a creative soul who shares her parenting journey with a focus on making everyday moments special. Her content is filled with adorable family moments, creative parenting ideas, and tips for engaging with children. Ying Tian’s feed is a vibrant and joyful space, where parents can find inspiration for fun and meaningful family activities.
7. May (@mmlittlee) – 11.5K Followers
May, known as @mmlittlee on Instagram, offers her followers a heartfelt glimpse into her life as a mother in Singapore. Her content is a delightful mix of parenting tips, family outings, and the everyday joys of raising children. May’s feed is filled with love and laughter, making her a comforting presence for parents navigating the challenges of motherhood.
8. Summer (@ahappymum) – 8.1K Followers
Summer, also known as @ahappymum, brings positivity and joy to the parenting community with her uplifting content. As a mother, she shares the highs and lows of parenting, always with a positive spin that encourages other parents to stay optimistic. Her feed is filled with fun family activities, creative projects, and motivational posts that inspire parents to embrace the joys of motherhood.
9. Sarah X Miracle (@sarahxmiracle) – 190K Followers
Sarah X Miracle is a dynamic influencer who balances her career as a singer and songwriter with her role as a mom. With 190 thousand followers, Sarah’s Instagram is a mix of her professional achievements and her life as a mother, making her a relatable and inspiring figure for many parents. Her content is diverse, offering insights into both her personal and professional life, making her a well-rounded influencer.
10. Zonia Raymond Tan-Ng (@zoyniaraymond) – 40.4K Followers
Zonia Raymond Tan-Ng is a parenting influencer who shares her life as a mom through candid posts and family stories. With over 40 thousand followers, Zonia’s content is relatable and honest, focusing on the realities of parenting, both the highs and the lows. Her posts often include tips for managing family life and stories that resonate with parents who understand the challenges of raising children.
Conclusion
Whether you’re a parent seeking advice or a brand looking to connect with Singaporean families, these top 10 parenting influencers offer a wealth of insights and inspiration. In today’s digital landscape, influencers play a pivotal role in shaping opinions and behaviours. To effectively reach your target audience, partnering with the right influencers is essential. That’s where Kobe comes in. With an extensive influencer marketing platform, Kobe helps brands connect with the perfect influencers and KOLs to elevate their marketing strategy.
Don’t wait—reach out to us today to discover how we can help your brand thrive in the influencer space!
