Gen Z is widely regarded as the first digitally native generation, having grown up immersed in the world of the internet, social media, and smartphones. This tech-savvy upbringing has made them adept at navigating various online platforms to find information, connections, and entertainment.
Naturally, Singapore has its fair share of Gen Z influencers who excel in a wide array of niches, from fashion and beauty to dance, fitness, and even entrepreneurship. Their ability to resonate with their peers has made them a powerful force, not just in social media but also in KOL marketing. Platforms like TikTok and Instagram have become cultural playgrounds for this generation, with short-form videos, relatable content, and interactive trends drawing millions of views and setting benchmarks for creative expression.
With this in mind, we highlight 10 Singaporean Gen Z influencers who are making waves in 2024. Whether it’s their innovative content, entrepreneurial spirit, or ability to connect with their audience, these personalities exemplify the unique impact of their generation in the digital age.
1. Cavin Chua (@cayydences) – 430K followers
Cavin Chua is a rising social media influencer particularly recognised for his comedic and relatable content on TikTok and Instagram. He creates humorous skits, often reflecting everyday scenarios in Singapore, with a simple, home-filmed style that resonates with his audience. His content also includes dance covers and moments of personal reflection, where he shares insights and challenges from his life, making him relatable to his followers. Cavin’s approach to content creation is notable for its authenticity. He doesn’t rely on elaborate props or setups but focuses on sharp humour and creativity. Beyond comedy, his occasional forays into motivational advice and candid discussions about his academic struggles have endeared him to many who face similar challenges.
2. Nicole Liel (@lielnicole) – 59.4K followers
Nicole Liel is an up-and-coming influencer with a following of around 59,000 on Instagram and over 193,000 on TikTok. Known for her vibrant personality and relatable content, she creates lifestyle, comedy, and fashion posts that resonate with many people. She rose to fame for her witty, down-to-earth commentary on everyday topics, including her amusing gratitude for receiving an HDB BTO queue number on national television. Moreover, Nicole is an entrepreneur, founding ‘Likely Liel’, a clothing brand focused on size-inclusive, comfortable, and versatile fashion as well as ‘Cuuul’, a beauty studio offering services like lash lifts and waxing, reflecting her passion for beauty and self-care.
3. Isabelle (@bombiibii) – 60.7K followers
Isabelle is one of the many Singaporean micro-influencers who are on the fast track towards greater popularity. She gained prominence as part of Night Owl Cinematics (NOC), a leading content creation company, and is now recognised for her creative and lifestyle content which features clean and aesthetic vibes. Isabelle often shares snippets of her life, including her style, travels, and collaborations with brands like Coca-Cola.
4. Genevieve (@genevievesjy) – 36.5K followers
Genevieve is one of the talents of the global entertainment company WILD and an online influencer who’s celebrated for her stylish and relatable content. Her Instagram and TikTok platforms feature curated lifestyle posts, beauty tips, and glimpses into her personal interests, including her love for Korean culture.
5. Dewy Choo (@dewychoo) – 189K followers
Dewy Choo is the director and co-founder of the marketing agency AIKO COLLECTIVE as well as a digital influencer recognised for her comedic and lifestyle content on platforms like TikTok and Instagram. Dewy engages her audience with her witty takes on relatable everyday situations, fashion insights, and snippets of her life.
In addition to her comedic skits, Dewy also shares moments of personal creativity, including her singing and occasional modelling ventures. She has showcased her versatility by releasing music on Spotify and even won the National Youth Film Award for Best Actress in 2021, despite having no prior acting experience.
6. Crystabel Tan (@crysta.bel) – 126k followers
Crystabel Tan is an established social media influencer known for her engaging content on topics like beauty, fashion, and lifestyle. On TikTok, she mainly does lip-syncs, dance videos, and POV storytelling, while on Instagram, her content takes a turn for more aesthetically curated posts about makeup trends, outfit inspiration, and lifestyle moments of her everyday life. Moreover, her work often involves brand collaborations, reflecting her influence in both influencer marketing and lifestyle content creation.
7. Cherylene (@cherylenechan) – 115K followers
Cherylene Kiara Chan is a Singaporean lifestyle influencer who posts content centred around fashion, beauty, and travel characterised by her uniquely distinct minimalist and polished aesthetic. Cherylene initially gained attention by being one of the talents of Titan Digital Media, which eventually led to her becoming a staple collaboration partner by major brands like Foodpanda and Shein.
8. Grace (@graceglazee) – 225K followers
Lifestyle influencer Grace boasts a significant following who can’t get enough of her content, which ranges from fashion to shopping, travel, skincare, beauty, and more. All these are presented in an aesthetically curated Instagram feed, which combines stylish visuals with thoughtful and inspiring captions. As a passionate traveller, Grace shares her adventures and fashion choices, often blending these with the scenic beauty of destinations like Paris. Her ability to connect with followers through visually appealing content makes her a standout among her peers, especially for those interested in travel and lifestyle.
9. Jiaxuan (@leejiaxuan_) – 65.6K followers
Jiaxuan is a budding influencer whose content largely revolves around her lifestyle, which includes things like fashion, beauty and makeup, travelling, and modelling. Through Instagram reels and good old-fashioned snaps, Jiaxuan constantly puts out engaging posts that serve to entertain and inspire her loyal following. Meanwhile, on TikTok, she switches things up by posting comedic skits and personal anecdotes that showcase her fun and approachable personality. Through these platforms, she has successfully built a digital presence that resonates with her audience, blending humour and everyday experiences
10. Silvy Wang (@silvyheng) – 94.1K followers
Silvy Wang, known as @silvyheng on Instagram and TikTok, is a versatile content creator and influencer who makes engaging and relatable content that includes lifestyle vlogs, comedic skits, and candid glimpses into her personal life. In addition to her social media presence, Silvy is associated with Titan Digital Media, where she collaborates with other influencers on creative projects. On YouTube, she shares lifestyle vlogs under the “Home Alone Diaries” series, offering insights into her day-to-day experiences, including moving out at the age of 23.
Conclusion
Gen Z influencers in Singapore continue to push the boundaries in the digital space through their unique perspectives, innovative content, and authentic connections with their audiences. This not only makes them trendsetters but also cultural catalysts worth following. Whether they inspire through fashion, entertainment, or activism, these young trailblazers are shaping the future and proving that the possibilities are limitless.
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