In the ever-evolving fitness landscape, social media has become a powerful platform for inspiration, motivation, and education. With the rise of influencer marketing, fitness influencers are now more influential than ever, guiding their followers on everything from workout routines to wellness tips.
From bodybuilding and strength training to yoga and holistic wellness, these influencers cater to a wide range of fitness interests. Let’s dive into what makes each of them stand out.
1. Tyen Rasif (@tyenrasif) – 183K Followers
Tyen Rasif is a prominent figure in Singapore’s fitness scene, known for her impressive dedication to a fit lifestyle. As a personal trainer and former bodybuilder, Tyen’s content is a blend of intense workout routines, nutritional advice, and candid insights into the challenges of maintaining a peak physique. Her influence extends beyond just her followers; brands recognise her as a key figure in KOL marketing due to her strong engagement and authentic connection with her audience.
2. Sandra Riley (@rriley) – 85.3K Followers
Sandra Riley, also known as RRILEY, is a dynamic presence on social media, where she seamlessly blends her passion for music with her dedication to fitness. As a singer and performer, her fitness routines are designed to complement her high-energy lifestyle. Sandra’s account is a vibrant mix of fitness challenges, workout tips, and behind-the-scenes glimpses of her life as an artist. Her content resonates with followers who appreciate the intersection of fitness, fashion, and creative expression. Sandra’s journey is a testament to how fitness can enhance every aspect of life, from performance to personal well-being.
3. Cheryl Tay (@cheryltaysg) – 68.9K Followers
Cheryl Tay is a multifaceted fitness enthusiast who has carved out a niche for herself in the Singaporean fitness community. With a strong background in sports, she’s known for her honest and empowering posts that encourage her followers to embrace their bodies and live actively. Cheryl often shares her personal experiences with fitness, including the highs and lows, making her account a source of genuine motivation for those looking to adopt a healthier lifestyle.
4. Natalie (@nattylifts) – 27.6K Followers
Natalie, widely recognised as @nattylifts, is a rising star in the world of strength training. Her Instagram is a hub of inspiration for women who are passionate about lifting and building strength. Natalie’s content is rich with detailed workout routines, lifting techniques, and nutritional guidance aimed at helping her followers achieve their strength goals. What sets Natalie apart is her focus on empowering women to embrace their physical strength and redefine traditional notions of femininity. Her journey is an inspiring reminder that strength and confidence go hand in hand.
5. Hana (@hanadoesyoga) – 13.7K Followers
For those who find peace and strength in mindfulness practices, Hana’s yoga-centric account is a must-follow. As a dedicated yoga practitioner, Hana shares her journey of physical and mental wellness through beautifully curated posts that highlight various yoga poses, breathing exercises, and meditation techniques. Her content is accessible and encouraging, making yoga approachable for beginners while offering depth for seasoned practitioners. Hana’s focus on the holistic benefits of yoga, from flexibility to stress relief, resonates with her followers who seek balance in their busy lives.
6. Georgina Poh (@sugarrandspice) – 112K Followers
Georgina Poh, known by her Instagram handle @sugarrandspice, is a fitness influencer who brings energy and enthusiasm to everything she does. Her account is a vibrant collection of workout videos and lifestyle tips that cater to a broad audience. Georgina’s approach to fitness is all about balance—she promotes the idea that a healthy lifestyle can be both effective and enjoyable. Her positive attitude and relatable content make her a go-to source for anyone looking to infuse more joy into their fitness journey while achieving real results.
7. Jasmine Danker (@jasminedanker) – 16.3K Followers
Jasmine Danker is a fitness coach and lifestyle influencer who is all about practicality and sustainability in fitness. Her Instagram is packed with workout videos catering to people with varying fitness levels and goals. Jasmine’s content also includes fitness challenges, motivational posts, and tips on how to stay consistent with your fitness routine. What makes Jasmine stand out is her focus on helping her followers integrate fitness into their everyday lives, making her account a treasure trove of actionable advice and real-world fitness strategies.
8. Jia En (@iamjiaen) – 123K Followers
Jia En is a fitness and lifestyle influencer whose transformation journey has inspired thousands. Her content showcases a balanced mix of workout routines, healthy living tips, and personal stories of overcoming fitness challenges. Jia En’s authenticity shines through in her posts, where she shares both the triumphs and struggles of maintaining a fit and healthy lifestyle. Followers look to Jia En not just for fitness advice, but also for motivation to push through their own challenges.
9. Chloe (@chlobigail) – 7.7K Followers
Chloe, a dedicated spin instructor, curates a lively blend of lifestyle and travel content on her Instagram. Her feed is a vibrant showcase of her active life, featuring snapshots of her spin classes, travel escapades, and personal reflections. Chloe’s engaging posts offer practical tips on staying active while travelling and provide a peek into her everyday routines. For anyone seeking to maintain a healthy lifestyle while exploring the world, Chloe’s inspiring content is a perfect source of motivation.
10. Denise Keller (@denisekellerofficial) – 121K Followers
Denise Keller has reinvented herself as a wellness advocate and fitness influencer. Her Instagram is a serene space where followers can find inspiration in her yoga practices, mindfulness exercises, and holistic living tips. Denise’s content is a blend of physical fitness and mental wellness, reflecting her belief in the interconnectedness of body and mind. Her followers appreciate her calming presence and the way she integrates wellness into every aspect of life. Denise’s account is a reminder that true fitness is about nurturing both the body and the soul.
Conclusion
Whether you’re a fitness enthusiast seeking new inspiration or a brand looking to tap into the power of influencer marketing, these top Singaporean fitness influencers offer something for everyone. Their diverse content not only motivates but also educates and empowers their followers to live healthier, more active lives.
If you’re a brand considering collaboration with influencers of various tiers to enhance your marketing strategy, Kobe offers an extensive platform that connects you with the best influencers in Singapore. Through KOL marketing and influencer marketing, you can reach your target audience more effectively. Don’t miss the opportunity to engage with these influential personalities. Contact us today to discover how influencer marketing can elevate your brand!
