Instagram has become a powerhouse for influencers of various tiers, especially in Singapore, where vibrant personalities and creative minds thrive. These influencers play a pivotal…
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Micro-influencers have carved out a unique niche in the social media world. With smaller, highly engaged audiences, they offer brands a golden opportunity to connect…
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
In the past, purchasing a tech gadget might involve a trip down to the physical store, enquiring about the specs from the store’s salesman. Today,…
From fast-fashion brands like Forever 21 to luxury brands like Gucci, many big names in fashion have embarked on influencer marketing. After all, influencer marketing…
Despite being relatively new to the scene, Tik Tok has garnered millions of active users. Therefore, we will look into 8 interesting Tik Tok campaigns…
What is TikTok? Known as “Douyin” in China, TikTok rose to prominence in the United States. It now boasts its presence in 150 markets with…
With the outbreak of COVID 19, many of you might be feeling bored at home with nothing to do. Therefore, we have picked out 8…
As of April 2020, the percentage of internet users that have Ad-blocking tools is 46% worldwide. That is a potential 46% of the digital audience…
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