In the bustling streets of Shanghai, where fashion and trends collide, there’s a digital secret weapon Xiaohongshu, China’s social commerce. It’s your new go-to for…
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
“Those who remained in [Singapore] used complex relationships among Chinese kinfolk; they shared food, housing, and clothing, and minimized the negative impacts. They spread work…
Learnings from Influencer Marketing Experts Earlier this year, Kobe Global Technologies took part in an online webinar organized by Econsultancy and the title of the…
These days, travel marketing is not easy. It doesn’t help that it is even harder just to stay relevant in Singapore. Smart phone are everywhere…
Food Marketing is a shark infested ocean. The field of food marketing is hyper competitive that it only takes one sub-par ad, to lead your…
Is Influencer Marketing a form of Advertising or PR Strategy? Rise of influencer marketing Take a quick scroll through your Instagram/Facebook. There will be no…
Influencer Marketing in B2B Landscape Recently more and more Influencer marketing programs are appearing in the B2B world. But…
Overview of Opinion Leader Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight…
How to Effectively Introduce Your Product on Social Media Using influencers, Ads, Pre-Launch suspense, Giveaways If you wanted to effectively introduce your business to a different…
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