Understanding Influencer Culture The rise of social media has brought about a significant change in how we interact with content and individuals, leading to the…
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Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you…
WORD OF MOUTH MARKETING COMES TO LIGHT Since 1940s, advertising has been present around the world. It has expanded from traditional methods such as prints and…
Instagram Influencers When it comes to influencer marketing, Instagram is one of the best platforms to market your campaign. A picture says a thousand words…
What is Word of Mouth How Effective is Word of Mouth Have you witnessed something and you had to share with your family and friends about it?…
Digital Marketing The way businesses were conducted 20 or 50 years ago are very different today. Social media marketing thrives with over a billion of…
Overview of Influencer Marketing Marketing is not a difficult task anymore. With the different solutions available online, promoting your business, reaching your target market, and…
Different Types of Marketing Why is word of mouth marketing most effective In business today, the importance of using the right kind of marketing has…
What is Viral Marketing Minimal budgets and maximum effect is what all marketers wish to achieve. If you think about it, doesn’t that sound similar…
How We Got 285 Entries in 3 Days! During the Chinese New Year festive season, Kobe decided to engage its influencers in an unprecedented way…
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