In the world of social media influencers, Bert and Lulu are a duo who have taken the scene by storm, especially in the influencer marketing space. Their quirky, fun, and relatable content has earned them a loyal following. But behind their social media personas lies a fascinating story that many may not know. From their professional backgrounds to how they became the dynamic duo they are today, there’s a lot more to Bert and Lulu than meets the eye. Here are 4 fun facts you probably didn’t know about this influential couple.
1. Their Full-Time Jobs: Model Booker and Music Producer
While Bert and Lulu may be best known as social media influencers in Singapore, they both have impressive full-time careers outside of the digital space. Bert, whose real name is Hubert, is a successful music producer, while Lulu (Yihru) works as a model booker.
Hubert’s expertise in music production has played a huge role in his creative pursuits, both online and in his professional life. He’s produced songs for a range of artists and genres, contributing to his artistic flair, which is often reflected in the couple’s content. This blend of music and creativity allows Bert to produce content that feels fresh and entertaining.
Meanwhile, Lulu’s experience as a model booker keeps her involved in the fashion and beauty industry. Her behind-the-scenes role of managing models adds another layer of creativity and insight to the couple’s lifestyle content. Her keen eye for fashion and her understanding of the industry allows her to share fashion tips and lifestyle hacks, appealing to their growing fan base.
2. The Birth of “Bert and Lulu” During COVID-19
Many couples turned to new hobbies or activities during the pandemic lockdowns, and for Bert and Lulu, the creation of their online personas was born out of sheer boredom. The COVID-19 pandemic brought most people’s lives to a standstill, and the same was true for this duo. In the middle of the pandemic, they decided to experiment with content creation, leading to the birth of “Bert and Lulu.”
What started as a fun project to pass the time during lockdowns soon blossomed into a full-fledged career in influencer marketing. The couple began posting lifestyle content, documenting their daily lives, and sharing light-hearted moments. Little did they know, their content would resonate with a much larger audience.
Their unique names also have an interesting backstory. Bert is short for Hubert, while Lulu came about from Yihru’s nickname. Originally, Yihru toyed with the idea of using “Ruru” as her nickname, but eventually settled on “Lulu,” thinking it had a cute and fun ring to it. The combination of Bert and Lulu caught on quickly, and the couple embraced their new identities as social media influencers in Singapore.
As their online presence grew, brands began to notice their ability to engage audiences. Their relatable and humorous content allowed them to tap into a wide demographic.
3. Hubert’s Rise to Fame in 2017
Before Bert became known as a lifestyle social media influencer, he had already made waves in the music industry. In 2017, he gained significant recognition when he wrote and produced a hit song titled “Ni Ni.” The track was an instant success and topped the Taiwan-originated music streaming service, KKBox, for over a month.
What made this achievement even more remarkable was that Hubert’s song managed to surpass hits from Mandopop icons such as Jay Chou and Hebe Tien—two of the biggest names in the industry. Hubert’s musical talent not only earned him recognition in the music scene but also boosted his credibility as a creative professional. His ability to connect with listeners through music has translated seamlessly into his ability to connect with his audience on social media.
4. Lulu Hails From Malaysia
Though Bert and Lulu have become prominent social media influencers in Singapore, not many people know that Lulu actually hails from Malaysia. Originally from Malaysia, Yihru moved to Singapore, where she eventually found her niche in the fashion industry as a model booker. Her Malaysian roots give her a unique perspective, which often shows through in the couple’s content.
Lulu’s background allows her to connect with audiences from both Malaysia and Singapore, broadening their reach across different cultures and countries. This makes them not only popular lifestyle social influencers in Singapore but also effective in engaging a regional audience. Lulu’s distinct voice and cultural understanding add a personal touch to the content they create, making them relatable to a diverse group of followers.
Conclusion
Bert and Lulu’s journey from pandemic boredom to social media stardom is a testament to how passion, creativity, and authenticity can create powerful online personas. As a couple with rich professional backgrounds, their success is built on more than just viral content—it’s driven by their deep understanding of music, fashion, and creativity.
Whether you are a brand looking to leverage influencer marketing or simply enjoy light-hearted and inspiring content, Bert and Lulu’s success story is one to follow. If you’re interested in exploring how influencers like them can elevate your brand, consider tapping into the expertise of platforms like Kobe. With a strong track record in KOL marketing, Kobe offers a comprehensive platform that helps brands connect with the right influencers to engage their target audience.
Image Credit: @bertandlulu
