Instagram has become a powerhouse for influencers of various tiers, especially in Singapore, where vibrant personalities and creative minds thrive. These influencers play a pivotal role in KOL marketing, driving trends and connecting deeply with their audiences.
Here’s a look at some of the top Instagram influencers you need to follow to stay inspired and updated with the latest trends.
1. Mavis Siow (@mavissiow) – 122K Followers
Mavis brings a fresh perspective to the Instagram scene with her unique blend of lifestyle, beauty, and fashion content. Her vibrant posts and engaging personality make her a must-follow for those seeking daily inspiration. Mavis’s ability to blend high fashion with everyday wear creates a relatable yet aspirational feed. Her tutorials and reviews on beauty products offer valuable insights, making her profile a resourceful platform for her followers.
2. Hannah Cheng-Bradshaw (@hannahchengbradshaw) – 369K Followers
With a strong following, Hannah Cheng-Bradshaw is a leading voice in the Singaporean influencer community. Her feed is a mix of stunning travel shots, fashion-forward outfits, and glimpses into her life as a model, captivating a wide audience. Hannah’s aesthetic is chic and polished, often showcasing luxurious brands and destinations. Her storytelling ability through captivating captions and high-quality visuals engages her followers, making them feel part of her journey. It is no wonder she is a popular choice for those looking to grow their brand with influencer marketing!
3. Tiara (@tiarabean) – 161K Followers
Tiara’s account is a visual delight, offering a perfect mix of aesthetic beauty shots and candid moments. Her approachable style and engaging content have earned her a loyal fanbase. Her candidness and authentic engagement make her relatable, fostering a genuine connection with her audience.
4. Crystabel Tan (@crysta.bel) – 131K Followers
Crystabel’s Instagram is a treasure trove of fashion and lifestyle content. Her chic and elegant style, coupled with her insightful captions, makes her a go-to influencer for fashion enthusiasts. Additionally, her TikTok presence showcases her creativity and fun personality, offering quick fashion tips, lifestyle hacks, and day-in-the-life videos that resonate with a younger audience. Crystabel’s dual presence on Instagram and TikTok ensures she reaches a diverse and engaged follower base.
5. Tosh Zhang (@toshrock) – 317K Followers
Tosh is a multi-talented influencer known for his dynamic posts ranging from music to behind-the-scenes glimpses of his acting career. His charismatic presence online is hard to ignore. His versatility and authenticity make him a standout influencer in the Singaporean scene.
6. Rebecca Lim (@limrebecca) – 459K Followers
Rebecca Lim, an actress and model, has a massive following thanks to her captivating posts that blend glamour with authenticity. Her content is a mix of professional shots and personal moments, offering followers a peek into her glamorous life. Rebecca’s posts often include exclusive looks from movie sets, fashion shoots, and red-carpet events, providing an insider view of the entertainment industry. Her candid reflections and personal stories resonate deeply with her audience, fostering a strong connection.
7. Desmond Tan (@thedesmondtan) – 254K Followers
Desmond Tan’s Instagram is an exciting mix of his professional work, personal adventures, and philanthropic efforts. His content resonates with many, making him a prominent figure in the influencer space. Desmond’s posts highlight his roles in television and film, his travel escapades, and his involvement in various charitable causes. His dedication to giving back to the community and promoting social causes adds depth to his influencer persona.
8. Debbie (@debbwie) – 452K Followers
Debbie’s vibrant and energetic posts have made her a beloved influencer. Her feed is filled with travel adventures, fashion inspirations, and glimpses of her life as a mum, keeping her audience engaged and inspired. Debbie’s enthusiasm for life is infectious, often seen through her engaging Instagram story posts.
9. Denise Soong (@denisesoongeelyn) – 339K Followers
Denise’s Instagram is a haven for lifestyle and beauty enthusiasts. Her beautifully curated posts and relatable content make her a favourite among many followers looking for inspiration and tips. Besides being a popular influencer, Denise is the founder of Puzzles Edu Studio, a math tuition centre. Her dedication to her students and passion for education shines through her posts, which often feature insights into her teaching philosophy and success stories from her students.
10. Michelle Chong (@immichellechong) – 200K Followers
Michelle Chong, a well-known actress and director, brings a unique flair to her Instagram account. Her posts are a delightful mix of humorous skits, behind-the-scenes moments, and lifestyle content, showcasing her multifaceted talent. Michelle’s comedic approach sets her apart, often creating relatable and entertaining content that resonates with a broad audience. Her posts provide a blend of entertainment and insight into her life in the entertainment industry.
Conclusion
Whether you’re a brand looking to establish a presence in Singapore or an individual in search of lifestyle and fashion inspiration, these 10 Instagram influencers have something for everyone with their diverse and engaging content.
Leveraging KOL marketing can significantly enhance your brand’s visibility and impact. Partnering with Kobe can help you connect with the ideal influencers to expand your reach. Explore the benefits of influencer marketing and take the next step for your business by contacting us today!
