Singapore’s culinary landscape is a dynamic fusion of flavours, cultures, and dining experiences. Thanks to a vibrant community of food influencers and bloggers, discovering new restaurants and hidden gems has never been easier. These influencers are instrumental in KOL marketing, making them key players in promoting culinary trends and dining hotspots.
If you’re passionate about food or looking to elevate your brand’s presence in the food scene with influencer marketing, these top 10 food influencers in Singapore are your go-to sources for the latest trends and recommendations.
1. Seth Lui (@sethluicious) – 188K Followers
Seth Liu, known for his Instagram handle @sethluicious, is a prominent figure in Singapore’s food blogging community. With 188K followers, Seth has established himself as a leading voice in the food scene. His account is renowned for its high-quality photos and engaging content, showcasing a wide range of culinary experiences from street food to fine dining. Seth’s ability to capture the essence of each dish with his vibrant photography and detailed reviews makes his account a must-follow for anyone seeking to explore Singapore’s diverse food offerings.
2. Christine A.D (@foodirectory.sg) – 101K Followers
Christine A.D, who runs the account @foodirectory.sg, has built a reputation as a go-to guide for food enthusiasts. With over 101K followers, Christine’s content offers an extensive directory of Singapore’s dining options. Her posts feature everything from delectable street eats to upscale restaurant reviews, presented with eye-catching photos and thorough descriptions. Christine’s attention to detail and passion for food shines through in her posts, making her account a valuable resource for discovering new and exciting places to eat.
3. Derrick Tan (@sgfoodonfoot) – 76.9K Followers
Derrick Tan, the voice behind @sgfoodonfoot, brings a relatable and down-to-earth approach to food blogging. With 76.9K followers, Derrick’s account is known for its honest reviews and casual style. His content focuses on uncovering hidden gems near MRT stations and offering practical recommendations for food lovers. Derrick’s engaging storytelling and genuine enthusiasm for food make his account a favourite among those looking to explore Singapore’s culinary landscape without any pretence.
4. Hannah Cheng-Bradshaw (@chefhanbao) – 27.5K Followers
Hannah Cheng-Bradshaw is a model with a deep passion for food. Hannah’s posts showcase her love for food through vibrant photos and engaging content, highlighting everything from gourmet dishes to creative culinary experiments. While her background is not in professional cooking, her enthusiasm for food and eye for detail make her account a rich source of inspiration. Hannah’s content offers a unique glimpse into how a model with a love for food enjoys and shares her culinary adventures, making it a must-follow for those who appreciate the intersection of lifestyle and cuisine.
5. Aiken Chia (@aikenchia) – 161K Followers
Aiken Chia, with his handle @aikenchia, has garnered a substantial following of 161K with his energetic and engaging content. Aiken’s account is known for its high-impact visuals and comprehensive coverage of Singapore’s food scene. His posts often feature a mix of trendy new eateries and established favourites, presented with a vibrant flair that captures the essence of each dining experience. Aiken’s dynamic approach to food blogging makes his account an exciting source of inspiration for food enthusiasts and explorers alike.
6. Yong Wei Kai (@sgcafehopping) – 61.3K Followers
For those who love coffee and café culture, Yong Wei Kai’s @sgcafehopping is the ultimate destination. With 61.3K followers, Yong’s account is dedicated to exploring Singapore’s best cafés and restaurants, highlighting unique beverages, cosy atmospheres, and delicious pastries. His posts are a visual treat, showcasing the charm and creativity of each café he visits. Yong’s detailed reviews and emphasis on the overall café experience make his account a go-to resource for anyone looking to enjoy the city’s café scene.
7. Mark Ong (@makoeats) – 39.8K Followers
Mark Ong, known as @makoeats, offers a delightful blend of food photography and honest reviews to his 39.8K followers. His account is a feast for the eyes, featuring well-composed photos of both local favourites and international dishes. Mark’s approachable style and engaging content provide a balanced view of Singapore’s dining options, making it easy for followers to discover new restaurants and dishes. Whether you’re looking for comfort food or something exotic, Mark’s reviews are sure to guide you in the right direction.
8. Clara (@explodingbelly) – 95.3K Followers
Clara, who operates the account @explodingbelly, brings a fresh and engaging perspective to food blogging. With 95.3K followers, Clara’s content is characterised by its lively and colourful presentation. Her reviews cover a wide range of dining experiences, from trendy new spots to beloved local institutions. Clara’s enthusiastic and detailed approach helps followers get a true sense of each dining experience, making her account a valuable resource for discovering new culinary adventures.
9. Maureen Ow (@misstamchiak) – 209K Followers
Maureen Ow, known as @misstamchiak, is a leading figure in Singapore’s food blogging community with a massive following of 209K. Her account is celebrated for its extensive and well-researched reviews, covering everything from street food to high-end dining. Maureen’s detailed posts and professional approach provide a comprehensive look at Singapore’s diverse food scene. Her insights and recommendations are highly respected, making her account a must-follow for anyone serious about exploring Singapore’s culinary landscape.
10. Dr Leslie Tay (@ieatishootipost) – 164K Followers
Dr Leslie Tay, behind the handle @ieatishootipost, is a veteran in the Singapore food blogging scene with 164K followers. His account is known for its in-depth reviews and extensive knowledge of Singaporean cuisine. Dr Tay’s posts offer a mix of traditional favourites and contemporary dining experiences, all presented with his signature detailed analysis. His expertise and passion for food make his account an invaluable resource for discovering the best places to eat in Singapore.
Conclusion
Following these top food influencers and bloggers will keep you well-informed and inspired when it comes to exploring Singapore’s vibrant food scene. Their diverse perspectives and engaging content offer something for every palate, from hidden gems to gourmet experiences.
For brands looking to harness the power of KOL marketing, GetKobe provides an excellent influencer marketing platform to connect with influencers of various tiers and amplify your brand’s presence.
Reach out to GetKobe to learn more about how we can help you achieve your marketing goals and make a significant impact in Singapore’s dynamic food industry!
