There is no doubt that Twitch as a platform has become synonymous with live-streaming among online denizens, making it the premier destination for anyone looking to watch and create dynamic content. Those who want to be on the other side of the screen have plenty of opportunities to find success with enough time and effort, and will eventually attract tens of thousands of viewers just like the personalities we’ve listed below. These streamers stand at the upper echelons of Twitch and boast not just high viewerships but also the influence that comes with a massive following. If your brand could use the pull that Twitch streamers have on their audience for your KOL marketing or some other campaign, consider partnering with these popular live-streaming celebrities today.
1. Imane Anys (@Pokimane) – 9.3M followers
Imane Anys, better known online as Pokimane, is a prominent Moroccan-Canadian Twitch streamer and YouTuber. Known for her engaging personality, she has gained a massive following through her streams of popular games like League of Legends and Fortnite. Beyond gaming, Pokimane also creates lifestyle content, and vlogs, and collaborates with other influencers through her involvement with OfflineTV, a group of content creators focused on social entertainment. With accolades like being named one of Forbes’ “30 Under 30” in the Games category, Pokimane continues to be a trailblazer in the content creation space, balancing gaming, lifestyle content, and community engagement seamlessly.
2. Lululuvely (@Lululuvely) – 1.3M followers
Lululuvely, also known as Lindsey, is a well-known Twitch streamer based in the United States, recognised primarily for her expertise in Apex Legends. With over 1.3 million followers on the streaming platform, she has built a prominent presence in the gaming community where her lively personality and gameplay skills attract a dedicated fanbase. She also runs a successful YouTube channel, which has accumulated 750,000 subscribers, further expanding her reach through highlights and gameplay videos. Beyond content creation, she is associated with NRG Esports, a respected organisation in the gaming world, placing her alongside other renowned gamers.
3. Tommy (@tommyinnit) – 7.3M followers
Thomas Simons, aka TommyInnit, is one of Twitch’s most popular streamers to date. His rise to fame stems from his comedic personality, quick wit, collaborations with fellow creators, and entertaining Minecraft content. He began his online journey at a young age, initially starting with smaller channels before gaining widespread popularity around 2019, largely through his involvement in Minecraft multiplayer servers like the Dream SMP. His energetic streams and relatable personality resonate with millions, leading to over 7 million Twitch followers and even more subscribers across his YouTube channels.
3. Kai (@kaicenat) – 13.5M followers
Kai Cenat is a highly influential Twitch streamer and content creator known for his highly energetic personality, humour, and varied streams where there’s never a dull moment. He initially gained fame on YouTube through pranks and challenge videos but rose to stardom on Twitch, where he streams games, reaction videos, and lifestyle content. Cenat is not only popular for his streams but also for his collaborations with celebrities and other streamers. In 2024, he became the first streamer to sign a partnership with Nike and has recently been involved in a McDonald’s campaign, making him one of the most highly sought-after personalities for influencer marketing.
5. Bri (@storymodebae) – 47.7K followers
Storymodebae, also known as Briana Williams, is a vibrant Twitch streamer known for her passion for gaming and building inclusive communities. Her channel features a mix of engaging content, including story-based games like Red Dead Redemption and Grand Theft Auto, which align with her nostalgic love for classics from her childhood, such as Crash Bandicoot and Pokémon Blue. Since transitioning to Twitch full-time in 2020, she has grown her following significantly and earned recognition as a Twitch Ambassador. Notably, she was even part of the 2020 Tokyo Olympics streaming team, using her platform to connect with a diverse audience.
6. Jayla Thornton (@ninjayla) – 156K followers
Ninjayla is a rising Twitch streamer whose energetic and humorous personality and exceptional skills in FPS games have enabled her to gain over 155,000 followers on the platform. She has carved out a prominent space within the community with her gaming streams, which primarily revolve around Apex Legends and other games like Overwatch 2. Beyond gameplay, her channel offers other types of content, such as commentaries and interactive streams that involve chat participation. Beyond gaming, Ninjayla uses her platform to promote diversity and representation in the gaming world, collaborating with brands and organisations to advocate for inclusivity in the industry.
7. Miku (@smolmikuu) – 100K followers
Miku is a Twitch streamer who primarily focuses on League of Legends. Known for her love of the champion Zed, Miku’s streams feature gameplay centred around this iconic assassin, showcasing her skill and passion for the game. Her bio on Twitch humorously mentions her interests in “Zed, food, and sleep.” This, along with her relaxed and engaging personality, helps her connect with her audience. Miku’s streams are filled with competitive gameplay, commentary, and moments that resonate with fans of *League of Legends*, making her a notable streamer in the community.
8. Denise Teo (@supercatkei) – 89.1K followers
Supercatkei is an up-and-coming Singaporean livestreamer who has risen to fame since she began streaming in 2020. Her decision to go full-time with streaming came after her Twitch channel showed significant growth, which she saw as a strong sign to take her “side hustle” seriously. Her content is diverse, ranging from gaming to live music performances, and she now boasts a following of more than 88,000, making her one of Asia’s top streamers.
9. Bianca Antisera (@BiancaAntisera) – 42.3K followers
Bianca Antisera is a popular streamer and content creator known for her gaming streams. She started her content creation journey by live-streaming video games on Twitch, where she built a dedicated fanbase. Over time, she expanded her reach to TikTok, where she now has over 1.4 million followers. On this platform, she leverages her background as a registered nurse to create comedic nursing skits that often go viral and amass millions of views.
10. Syndicate (@syndicate) – 3.1M followers
Thomas George Cassell, who goes by the name Syndicate online, is a British Twitch streamer and YouTuber who gained fame with Call of Duty and Minecraft gameplay videos. Over time, his influence expanded, making him one of the first Twitch streamers to reach a million followers. Cassell also diversified his content by launching a lifestyle vlog channel, Life of Tom, documenting his travels and daily experiences. His content remains a mix of gaming and lifestyle, focusing on games like Minecraft, Call of Duty, and Grand Theft Auto. As of recent years, his Twitch channel has accumulated over 3 million followers, and he maintains an active presence across other platforms, including YouTube and Instagram.
Conclusion
As Twitch continues to evolve, the platform’s most popular streamers are setting the tone for entertainment, culture, and community in 2024. Whether it’s through high-energy gameplay, engaging just-chatting sessions, or innovative collaborations, these influencers have built loyal followings that reflect both the diversity and creativity of the streaming world.
With the continued rise of influencers and their ever-increasing marketing potential, it’s no wonder that it has become a staple for businesses today to partner up with them for various campaigns. To get in on this tried-and-true trend, consider partnering with GetKobe today and get access to industry-leading resources and expertise revolving around creative ideation and results-driven campaigns.
Get in touch with us today and let us match you with the right influencers so you can deliver impactful marketing strategies.
