October 2017

Influencer Marketing for B2B

By | October 24th, 2017|Categories: Influencers, Marketers|Tags: , , , , , , , , |

Influencer Marketing in B2B Landscape Recently more and more Influencer marketing programs are appearing in the B2B world. But obviously, there are some challenges that come with using Influencer marketing to spread awareness in the B2b world. These include things like a ROI which is unpredictable, cost justification and awareness. A study has shown that [...]

Guide to Identify Relevant Influencers

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , , , , |

Overview on Influencer Marketing Relevancy is Key Through different celebrity endorsements, it becomes easier for many businesses to reach a larger number of customers and create relevance between the business and the consumers. In fact, the audiences put their trust on the influencers than the brands. Hence, it is essential to match up to relevant [...]

Guide to Successful Launch of Product

By | October 19th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

How to Effectively Introduce Your Product Using influencers, Ads, Pre-Launch suspense, Giveaways If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of audience, it can [...]

How Influential Can Word of Mouth Be

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , |

What is Word of Mouth How Effective is Word of Mouth Have you witnessed something and you had to share with your family and friends about it? Or having a wonderful experience at a restaurant and instagram-ing about it? That is word of mouth marketing. In case you didn’t know yet, it is an organic method of [...]

Key Opinion Leaders in Thailand

By | October 19th, 2017|Categories: Marketers, Opinion Leaders|Tags: , , , , , , , , , , |

Overview of Opinion Leader Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight of mass media, this increases their exposure. With the rise of influencer marketing, brands tend to look out to them to increase their brand awareness. They are known as the [...]

How Digital Marketing Plays a Role in this Age

By | October 18th, 2017|Categories: Marketers, Technology|Tags: , , , , , , , , |

How Technology impacts businesses How marketing works in this Digital Age Technology plays a great role in changing the aspects of life. For instance, technology makes shopping more convenient than ever. Using gadgets such as mobile phones with a secure internet connection, everything can be done and with ease. Therefore, it the key to success for a business. [...]

Blog Marketing in South East Asia

By | October 18th, 2017|Categories: Bloggers, Marketers|Tags: , , , , , , , , , , |

Overview of Blog Marketing Identify, Analyse, Evaluate bloggers Blog marketing is very beneficial to a small, medium, or large businesses. Once it is carried out well, an exceptional boost in your Search Engine Optimization will be a reality. The moment your target market search for a provider, your website will be on top of the [...]

Drivers of Change in Digital Marketing

By | October 11th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , |

Driving Changes in Digital Marketing Trends to take note for effective marketing In the field of business-to-business industry marketing, there will always be a rapid and ongoing process of change. The changes will constantly evolve in digital marketing. This will force the CEOs and other executives to rethink the processes. Therefore, it is essential to consider the following [...]

How to Effectively Promote Brand

By | October 9th, 2017|Categories: Advertising, Marketers|Tags: , , , , , , , , , |

Promoting Brands Effectively Measure customer insights, experience, KPI and more Today, the digital landscape has become more cluttered with advertisements. As a result, online marketers has to think of better strategies to efficiently promote their brands to target audiences. Because of the advantages the Internet offers, marketers think that social media analytics and other digital [...]

September 2017

Facebook Advertising

By | September 8th, 2017|Categories: Advertising, Marketers|Tags: , , , , , , , |

There are three important tools introduced by Facebook which can be used by Facebook users. Each of the tools has purpose and function. It can be combined together to reach your audience via Facebook Marketing. How to advertise on Facebook The first tool is the Facebook page. This is somehow similar to a normal profile [...]