The Salient Blog

Are they not the same?! While the walls between influencers and content creators have thinned, and many prefer to use the term ‘content creator’ rather…

Partnering with influencers in your marketing campaign is a great way to expand and boost your brand’s reach. However, the success of such partnerships is…

We at Kobe, an influencer marketing agency, constantly encourage our clients to rethink their KOL marketing strategy. As influencer and KOL marketing becomes popular, brands and…

Social media and the web have significantly changed how media is perceived. Over the years, many individuals have become content creators in their own rights,…

Social media, in today’s society, has become an integral aspect of people’s daily routines and lives. It is the first thing that most people check…

When you discover an Instagram post with a “paid partnership with XYZ” label, this means that the social influencer has worked with the brand XYZ and has…

Brand recognition is getting harder each day due to the sheer number of competing brands in the market and the fact that consumers are becoming…