The Salient Blog

The influencer industry has boomed over the past ten years, with many content creators and social media influencers “specialising” in every industry. Niche influencers have, over the…

The rise of influencer marketing has allowed word-of-mouth marketing to migrate onto the Internet. Influencers appear more genuine and authentic than brands and celebrities; hence,…

Over the years, influencer marketing has established itself as a critical digital marketing strategy. Influencers and key opinion leaders (KOL) lend brands a sense of…

  Influencer marketing has risen in prominence over the years and has earned its place as a key pillar of digital marketing. However, despite its…

When it comes to brand reliability, there is nothing quite like word-of-mouth recommendations, which leverages an individual's trust in fellow consumers' opinions. This has translated…