The Salient Blog

Instagram has been evolving in the past year, designing and introducing new updates and features that encourage better collaboration between brands and influencers. Features such…

We have talked about how brands can bank on influencer marketing to help them grow their brand. And indeed, no matter the size and reach of your brand,…

Do you know about Instagram Collab? If you do not, it is probably the best time to include such a feature in your KOL marketing strategy.…

  Online studies have shown that 89.5 per cent of Singaporeans use social media heavily, spending an average of 2 hours and 31 minutes daily…

It is undeniable that influencer marketing strategies are constantly evolving, with trends coming and going. However, some are worth putting your foot on if it means being…

From what used to be a video platform for dance moves and lip-syncs, TikTok has evolved into the digital landscape we are so familiar with…

An escalating digital economy, hugely untapped demographic, and rapidly rising number of internet users – are just some of the critical advantages South East Asia…

Influencer marketing is the way to go if your brand is looking to market new products or build brand awareness. YouTube influencer marketing is an…

More important than ever, peer recommendations and word of mouth are favoured by customers when it comes to brand reliability. While mass advertisements are still…