The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be "people who have the power…
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…