Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
Team KobeJune 25, 2021
The Salient Blog
Company news & random thoughts
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
Team KobeJune 23, 2021
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
Team KobeJune 18, 2021
Just a few months ago, the invitation-only social media app, Clubhouse celebrated its one-year anniversary. Despite being only a year old, the app had close…
Team KobeJune 4, 2021
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
Team KobeJune 1, 2021
Instagram started as a picture sharing social media platform. However, over the years, it has evolved and incorporated many other features. From videos to Instagram…
Team KobeMay 31, 2021
Founded in 2005, YouTube went on to become the biggest video sharing platform in the world. According to Statistica, YouTube’s advertising revenue has gradually increased…
Team KobeMay 20, 2021
When Instagram first started off in 2010, it was known for being a photo sharing social media platform. Over the years, the platform has evolved…
Team KobeMay 16, 2021
In any influencer marketing strategy, brands must make a crucial decision. Do we work with the same group of influencers for an extended period of…
Team KobeMay 15, 2021