Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
Team KobeMay 13, 2021
The Salient Blog
Company news & random thoughts
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
Team KobeMay 12, 2021
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Team KobeMarch 22, 2021
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
Team KobeMarch 6, 2021
What is one thing that all impactful Instagram campaigns have in common? Well, good visuals. Be it aesthetically pleasing or eye-catching visuals, Instagram campaigns will…
Team KobeFebruary 28, 2021
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Team KobeFebruary 12, 2021
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
Team KobeFebruary 5, 2021
In the course of history, marketers have used a range of personalities to strengthen their brand image in marketing campaigns. From cartoon characters to celebrities…
Team KobeFebruary 1, 2021
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Team KobeJanuary 25, 2021