When Instagram first started off in 2010, it was known for being a photo sharing social media platform. Over the years, the platform has evolved…
Team KobeMay 16, 2021
The Salient Blog
Company news & random thoughts
In any influencer marketing strategy, brands must make a crucial decision. Do we work with the same group of influencers for an extended period of…
Team KobeMay 15, 2021
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
Team KobeMay 14, 2021
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
Team KobeMay 13, 2021
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
Team KobeMay 12, 2021
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Team KobeMarch 22, 2021
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
Team KobeMarch 6, 2021
What is one thing that all impactful Instagram campaigns have in common? Well, good visuals. Be it aesthetically pleasing or eye-catching visuals, Instagram campaigns will…
Team KobeFebruary 28, 2021
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Team KobeFebruary 12, 2021