Did you know that influencer marketing has a specific way of measuring ROI (return of investment)? This is due to the unique nature of…
Team KobeOctober 18, 2019
The Salient Blog
Company news & random thoughts
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
Team KobeOctober 18, 2019
Influencer marketing. It refers to marketing through influencers. Influencer marketing is relatively new to the scene. Therefore, changes are constantly being made, new trends are…
Team KobeOctober 11, 2019
When Instagram first started in 2009, no one expected it to be the huge success it is today. It differentiated itself from other social media…
Team KobeOctober 11, 2019
We have seen it all, from live streams to the 24 hour stories. The social media features today have been geared towards real time content.…
Team KobeOctober 4, 2019
Are you more likely to believe in what you hear on television or what you hear from your close friends? Well, when it comes to…
Team KobeOctober 4, 2019
Southeast Asia has been deemed as a market full of potential, with several economies that are rapidly growing. Therefore, today’s article hopes to help out…
Team KobeSeptember 27, 2019
In the past few years, the influencer marketing industry has picked up pace at an exponential rate. That being said, it is still a relatively…
Team KobeSeptember 27, 2019
Known as a marketing medium that heavily relies on word of mouth, influencer marketing has expanded to become the fastest growing marketing methodology. After all,…
Team KobeSeptember 20, 2019