How to plan a successful influencer marketing campaign In the span of a few years, we have seen multiple brands that have adopted influencer marketing…
Team KobeJuly 26, 2019
The Salient Blog
Company news & random thoughts
Known for being a visually driven social media platform, Instagram has gained widespread popularity in recent years. Recent statistics have put Instagram’s monthly active users…
Team KobeJuly 26, 2019
Termed as the ‘Art World’s Rising Star’ by the New York Times, fashion photography has been slowly but surely gaining recognition across the globe. Whether…
Team KobeJuly 19, 2019
As The Odyssey states, “We ultimately love food photography because it takes something boring and makes it unique.' Indeed, food photography has become such a…
Team KobeJuly 19, 2019
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Team KobeJuly 12, 2019
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Team KobeJuly 11, 2019
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Team KobeJuly 5, 2019
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Team KobeJuly 5, 2019
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
Team KobeJune 28, 2019