Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Team KobeJuly 11, 2019
The Salient Blog
Company news & random thoughts
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Team KobeJuly 5, 2019
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Team KobeJuly 5, 2019
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
Team KobeJune 28, 2019
Top photo editing apps your favourite influencers are currently using Social media. A world filled with aesthetically pleasing pictures that look so effortless. From travel…
Team KobeJune 28, 2019
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Team KobeJune 21, 2019
How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Team KobeJune 21, 2019
Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream…
Team KobeJune 14, 2019
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Team KobeJune 14, 2019