B2B Influencers The idea of influencer sprung forth when social media rose to prominence. Influencers are people who are able to persuade or influence opinions.…
Team KobeJuly 27, 2018
The Salient Blog
Company news & random thoughts
Millennial Marketing A look into the history of marketing and we find marketing evolving along with the times. The characteristics of marketing for different time…
Team KobeJuly 26, 2018
Think micro-influencers We all know that influencer marketing is really gaining traction among marketers. But now, bigger isn’t always better. Larger influencer accounts help brands…
Team KobeJuly 21, 2018
Despite the immense growth of the industry, this year, we’ve seen the majority of collaborations go to the top 1% of influencers. Of course, Influencer…
Team KobeJuly 16, 2018
Here we share with some advice as to how you can successfully employ an influencer marketing strategy. Alternatively, you can read more about it here.…
Team KobeJuly 16, 2018
Influencer marketing campaign Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way. In recent years…
Team KobeJuly 15, 2018
Marketing performance indicator is no easy task Figuring out how your company will grow is one of the biggest challenges facing marketers. But setting the dream…
Team KobeJuly 6, 2018
Influencer marketing What is influencer marketing? Brands find it challenging when figuring out the accuracy of influencer selection. How to properly evaluate potential influencer partners and…
Team KobeJune 29, 2018
Instagram hashtags as first comment or in your caption? Does the location of your hashtag matter? The age old debate of where should you put…
Team KobeJune 25, 2018