The Salient Blog
Company news & random thoughts
Kobe Raw - @jieyingsim As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this…
Team KobeAugust 8, 2018
Social Media Influencer Marketing Influencer marketing may be the popular choice now among marketers, but to win, you have to do it right. But of course,…
Team KobeAugust 5, 2018
Product seeding might be a tad bit complicated but we've simplified everything and cut it down to its basics for you in this infographic. Take…
Team KobeJuly 30, 2018
Many think that engaging influencers with the most followers should guarantee an effective campaign. But, by bringing more relevant content and greater engagement to the…
Team KobeJuly 30, 2018
Want to try influencer marketing campaigns, yet not quite sure about the costs? We have got your back. We have to say, that first, there's…
Team KobeJuly 29, 2018
B2B Influencers The idea of influencer sprung forth when social media rose to prominence. Influencers are people who are able to persuade or influence opinions.…
Team KobeJuly 27, 2018
Millennial Marketing A look into the history of marketing and we find marketing evolving along with the times. The characteristics of marketing for different time…
Team KobeJuly 26, 2018
Think micro-influencers We all know that influencer marketing is really gaining traction among marketers. But now, bigger isn’t always better. Larger influencer accounts help brands…
Team KobeJuly 21, 2018