Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you…
Team KobeMarch 27, 2018
The Salient Blog
Company news & random thoughts
Evolution of influencer marketing Started from the gradual invasion of social media into our daily lives, traditional word-of-mouth marketing has now taken a digital…
Team KobeMarch 23, 2018
Featuring Influencer - @odessaling As influencer marketing is getting more and more popular, are you interested to find out more about the life of an…
Team KobeMarch 22, 2018
Instagram updates in 2018 Hello instagram lovers! New year new me right? The instagram team have also decided to revamp instagram to provide you with…
Team KobeMarch 18, 2018
How to Measure Influencer Marketing Campaigns using 5 Analytical Approaches Establishing the Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential…
Team KobeMarch 11, 2018
Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns…
Team KobeMarch 11, 2018
Budget 2018 Delivered on 19 February 2018 by Finance Minister Heng Swee Keat, Budget 2018 laid out the strategic financial plans that positions Singapore…
Team KobeMarch 2, 2018
Marketing Tips for Instagram Campaigns Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who…
Team KobeFebruary 28, 2018
How to get started on Visual Storytelling As we’ve first discussed in the previous article, visual storytelling holds an important stand among marketing strategies. You’ve…
Team KobeFebruary 25, 2018