What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight…
Is Influencer Marketing a form of Advertising or PR Strategy? Rise of influencer marketing Take a quick scroll through your Instagram/Facebook. There will be no…
WORD OF MOUTH MARKETING COMES TO LIGHT Since 1940s, advertising has been present around the world. It has expanded from traditional methods such as prints and…
(The Straits Times article - "Government agencies reaching out to the young as habits change") Last Sunday (21 Jan 2018), The Straits Times published an…
How to develop an influencer marketing strategy? One of the modern widely known marketing tool would probably be developing a digital influencer marketing strategy. In…
Definition of a brand influencer What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs…
Definition of a brand influencer What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs…