The Salient Blog

With KOL and influencer marketing being all the rage, and for good reasons, it is one of the best marketing tools you can leverage to create authentic…

The influencer industry has boomed over the past ten years, with many content creators and social media influencers “specialising” in every industry. Niche influencers have, over the…

The rise of influencer marketing has allowed word-of-mouth marketing to migrate onto the Internet. Influencers appear more genuine and authentic than brands and celebrities; hence,…

Over the years, influencer marketing has established itself as a critical digital marketing strategy. Influencers and key opinion leaders (KOL) lend brands a sense of…

  Influencer marketing has risen in prominence over the years and has earned its place as a key pillar of digital marketing. However, despite its…